How To Create Lead Magnets Your Customers Can’t Ignore

You’re getting a crazy amount of traffic on your website, but from that, how many leads have you captured?

For eCommerce businesses lead generation is a very crucial part of their business. How would an eCommerce store run, if their website visitors do not transect?

Irrespective of the campaigns you plan and execute to attract your target audience, in the end, it all comes down to one thing – generating leads.

You can only increase the conversion rate when you’ve got sufficient leads to start with. In fact, 61% of marketers say that their top challenge is generating leads.

This is where lead magnets come into the picture.

You must be wondering, what exactly is a lead magnet? Well, keep reading and find out what is a lead magnet and how it helps in generating more leads.

What Is A Lead Magnet?

A lead magnet entices your website visitors to share their contact information in exchange for something useful to them.

The content that you provide can be in any form – eBook, white paper, templates, guides, tutorials, DIY, etc. A lead magnet can also be a free demo, free trial/subscription, or any other incentive.

I’m sure that every one of you has entered your email address or any other contact information to get access to some useful information.

Let me tell you, why you entered the email id and contact information without any hesitation – the idea of getting anything for free is irresistible.

For example, FreshBooks came up with the perfect example of an effective and captivating lead magnet.

CTA? Check ✔
Irresistible offer? Check ✔

They offered to create invoices for free. apart from that, they’re giving unlimited access to customizable invoice templates.

And that’s how various brands and eCommerce stores can use offers as lead magnets to get more leads.

How To Craft Lead Magnets That Attract More Customers And Scale Your Business

Now that you’ve witnessed what a great impact lead magnet can have on your business, let’s start with how you can create effective lead magnets.

1. Understand Buyer Personas

“Focusing on the customer makes a company more resilient.” – Jeff Bezos

Every aspect of the business starts with its customer. Therefore, in order to craft eye-catching lead magnets, you first need to understand the buyer personas.

One of the common mistakes marketers make is targetting multiple buyer personas when creating a lead magnet. You don’t want to do that.

Instead, you need to get as specific as you can and choose a buyer persona that matches your lead magnet.

Above is the perfect example of a specific lead magnet – your company might be having multiple buyer personas, but here it’s only focused on creating client proposals.

This Lead Magnet Is Perfect Because

• It focuses on a single buyer persona.
• It is providing value by sharing a sneak peek of the sample proposal
• It’s solving a problem of the customers

So, this lead magnet targets a specific buyer persona and will help you get more leads than a generic lead magnet.

2. Showcase Clear Value Proposition

Always remember that you’ll only attract the customers through lead magnet if it matches your value proposition.

What if you’re visiting a website for a specific purpose and get a pop-up that’s totally out of context?

For example, If you’re reading a blog on the language learning app, and you get a pop-up of a free eBook of ‘How to practice meditation.’

You’d just ignore that lead magnet, right?

Well, Both those things are completely unrelated, hence makes no sense for a customer as well. Instead of that, an eBook or Guide of ‘Tips To Learn Any Language Faster’ would work better.

Therefore, always ensure that your lead magnet reflects the value proposition.

3. Pick the Right Type of Lead Magnet for Your Buyer Persona

Now that you’ve decided that you want to create a lead magnet, it’s time to choose the one that fits right with your audience.

To ensure that the visitors have a smooth experience, it’s essential to pick a relevant lead magnet and create content that’s simple and easy to follow.

Keep the content of your lead magnet precise, so it helps in faster decision-making. Below I’ve listed down various types of lead magnets that you can choose from based on your audience.

• eBooks
• Guide
• Resource list
• Discount offer
• Free demo/trial
• Assessment/Test
• Sales material

The above-listed lead magnets have proven to be highly effective when used with context, so feel free to experiment with them and go with the one that works best.

4. Craft a Top-Quality Lead Magnet

You’ve lured the visitor with your attractive lead magnet, now what?

It’s important to remember that this whole process isn’t just to get leads; it’s to eventually convert them into customers. So, you need to live up to the promise you made to your visitor or customer.

Whether it’s an eBook, video, resource template, or a Guide, it should be of the best quality material. If you’re using graphics in your content, it needs to be clear, easy to comprehend, and provides value.

Many people have difficulty managing multiple tasks, and while to-do lists are very common, checklists are even better!

The above image is an extensive checklist for taking action prior to the webinar and helps marketers save a lot of time. So, this makes it a perfect lead magnet as they can simply download this printable checklist and use it for managing webinars or other events.

5. Promote your lead magnet

Simply creating a lead magnet isn’t enough; you need to promote it extensively over various networks to actually get quality leads.

One of the best ways you can make your lead magnet successful is by driving organic traffic to it. This will help you attract people that are genuinely interested in your product/service.

With keyword research and content optimization, you can generate more traffic to your website and eventually get leads through the lead magnet.

You can place your lead magnets on website pages such as

• Landing pages
• Resource page
• Home page
• Blog posts

Other than that, social media is also a potential channel for attracting leads. With the majority of Millennials using various social media platforms, it’s a good opportunity to target them with lead magnets.

Currently, there are 3.78 billion social media users worldwide in 2021, covering about 48% of the current world population. So, a smart marketer would certainly benefit from this by promoting their lead magnets on different social media platforms.

How to leverage social media platforms to promote your lead magnet

• Run ad campaigns to promote the offer/resource
• Feature it in your cover photo or bio
• Create personalised posts including the lead magnet
• Engage with more people to increase the download of lead magnet

6. Keep optimizing the lead magnet funnel

People’s interests and preferences tend to change with new trends, so it’s imperative to optimize your lead magnet funnel if you want to get quality leads.

Here’s What You Can Do to Optimize Your Lead Magnet Funnel

• Ensure the enhanced user experience
• Update/improve the lead magnet to match your value proposition
• Keep the entire process – from filing the form to downloading – smooth and quick.
• Once they download it and provide contact details, add a thank you page acknowledging their support.
• Track your email open and bounce rates to measure the effectiveness of the lead magnet.

Conclusion

Lead magnets can prove to be highly beneficial for your business when executed the right way. Once you attract the visitor and encourage them to download the content with your lead magnet, you can later reach out to them and build a lasting relationship.

When you continue to provide insightful resources and information to your customers, they’re more likely to visit your website and also purchase from you.

So, if you haven’t till now, get started and create the perfect lead magnet for your business by following the simple above-mentioned tips.

Give your customers what they want and they’ll keep coming back for more!