A good search is a backbone of a good UX in an e-commerce store. And if you have used Magento for a considerable period of time then you must have found it challenging to have a good search on your Magento store without using any 3rd party extension. Historically, Magento has been notorious for its “not so impressive” search feature. There was a very simple algorithm in the Magento 1 which didn’t provide such good results most of the time. In Magento 2, things improved and it started using ElasticSearch which was quite better regarding search results relevancy and additional features like synonyms, etc. Still, without making some tweaks and modifications, it isn’t yet the best option.
In the 2021 Adobe Summit, a new search service called Live Search was introduced for Adobe Commerce. This is an official search solution of Adobe which is focused to bring the searching to a new height by utilizing AI and other advanced technologies. If you are using Adobe Commerce as an e-commerce platform for your store, then you can use this service free of cost by installing the corresponding module from the marketplace Magento Live Search. The amazing thing about this module is that it showcases a new service-based approach that Adobe may use in its future versions. It is an API-first service with easy deployment through JavaScript SDK and Graph QL options. Adobe Commerce gives merchants the flexibility to deliver these astonishing user experiences without powerful tools.
Do you know that 43% of the users go directly to the website’s search bar?
The installation process of this module is quite similar to other modules. You just need to generate an API key from your Magento account. This key will be used for communication with other Adobe Commerce services. After the installation and configuration of the module, you have to wait for some time for the indexing of data. If you have configured everything correctly, you will find the Live Search on the main marketing tab of your Admin Panel.
The notion that the CX has a significant impact on the connection between a brand and its customers has been demonstrated several times via surveys, studies, and statistics. According to an Oracle survey, 86 percent of consumers would pay more for a better CX, whereas 89 percent would go to a rival if they had a bad CX.
How Does Live Search Functionality Work?
For e-commerce retailers, giving the right search results to users without introducing any technical capabilities or delays is a huge competitive advantage – Adobe
An improvement in the search functionality of your store will not just improve customer experience but can also affect the conversion rates. Better search results can lead to 1.8x more conversions. Search is the first medium by which the user interacts with your online store.
Utilizing Artificial intelligence and Machine Learning technologies, the merchants get “searchandizing” capabilities that can deliver customized search results for more conversion rates and sales. This feature gives fast search results and is more efficient. In a B2B commerce store especially, it will help retailers enhance the search experience with features like “search-as-you-type”.
The merchants also get accurate reports on the basis of users’ queries and thus they can refine their strategies as per the users’ mindsets and improve sales. The product recommendations will also get improved by these queries which again lead to improved CX and sales. Since it has been powered by Machine Learning, the results will also be more accurate and personalized.
1. Live Search Tools: Adobe Commerce
After installing the Live Search, you will find a screen where you can configure facets, synonyms, rules, or perform API requests in a search engine. Let’s discuss each of these in more detail:
1. Facets
You must have found several attributes listed in the filters of a page, mainly a product listing page. These attributes are called facets. You can add new attributes in the standard way from Admin -> Attributes -> Product. Here you will find the newly added attributes in the Faceting section of the Live Search Configuration. Again, you have to wait for some time to reflect the newly added attributes populated in the search configuration. The configuration of facets is also very simple. You can configure order and type of sorting and can pin some attributes to have them always on the top of the filter panel.
2. Synonyms
There are many instances when the user types synonyms or related words of a product in the search query. For e.g. the users may type “sneakers” instead of shoes in the query. In the Synonyms tab, you can configure what keywords should be considered synonyms for a particular product name. The best thing here is the ability to set either two-way (search for a dog, leads to pedigree and vice versa) or one way (search for a cloth on head, get scarf but not vice versa).
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3. Rules
Rules are the most exciting feature. Here you can configure how the search results will look based on the searched query. For e.g. you can create a rule that pins a particular product if the search query contains “shoe”
Many merchants were waiting for this feature. This is the reality of the e-commerce industry. Search is not just a UX tool that helps users to find a particular product but it also has become a strong marketing tool. Having flexibility over what users will see in your store gives an extra chance to promote your products.
The GraphQL tab is helpful for many developers. It allows to create an API request and see the direct output from the search service.
Also Read: A Comprehensive Review of Magento eCommerce
2. Under The Hood : Adobe Commerce
The most appealing fact about the new search is that the search functionality doesn’t take place in the platform itself – earlier it used to be. It collects all the required data about the catalog and sends it to the external search service within Adobe’s infrastructure.
The configurations are also stored on this external service as well. If a user searches for a particular keyword, a request will be sent by the system to the mentioned external service using GraphQL. Adobe Sensei will process the service and send back the respective result.
Wrapping Up
Searching is an integral part of the ecommerce store UX and it plays a major role in increasing the conversion rates. Adobe Commerce comes with an astonishing search functionality free of cost that other ecommerce platforms are not capable of providing even after using 3rd party paid plugins. Hire the best Adobe Commerce development company, which has expertise in developing Adobe Commerce stores from scratch.
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