Top Benefits of Using the Salesforce Lightning for Your Business

Salesforce Lightning is a platform that enables businesses to design and build custom applications. It has been eight years since the release of the platform, but many are still in the dilemma of whether to switch to Salesforce Lightning or not. Companies often restrict the changes that could affect the work environment. 

But many industries switching from salesforce classic to Lightning has experienced unimaginable advantages of salesforce lightning. Here we will list down the top benefits of migrating to salesforce lightning that will surely turn you in for the upgraded platform. Before that, let’s look at the overview of Salesforce Lightning.  

What is Salesforce Lightning?

Salesforce Lightning is a next-generation framework based on the order of the components to develop applications on the salesforce CRM. Businesses lacking coding skills still want to maintain their digital presence. 

The salesforce lightning can be termed as a vehicle to design your application without needing proper development knowledge. The Salesforce classic was also used for the same, but this new version resolved all the issues faced earlier and provided a better experience for users. Now as gone through the basic definition, let’s look at the features of Salesforce lightning. 

What is the difference between Salesforce Classic and Lightning?

10 Benefits of Using Salesforce Lightning

1. Enhanced User Experience

Salesforce has enhanced the user experience by offering a modern and intuitive interface of the Lightning framework compared to the Classic. The changes are though hard to witness with the naked eye. But the overall experience is quite smooth and swift. The interface is responsive, customizable, and designed to increase productivity. Also, you can find improved text patterns, fonts, graphics, and icons. 

2. Increased Productivity

Salesforce Lightning allows users to create customized apps that can tailor specific needs. Additionally, it provides several functions and features like drag and drop, improved navigation, and customizable dashboards. This can help save users time and increase their overall productivity. Also, it provides a variety of integration that can help organizations connect to other apps and systems and reduce manual efforts to a great degree. 

3. Mobile-First Approach

Salesforce Lightning is easier to use on a smartphone or tablet; even when the users are not connected to the internet, they can access the functions of Salesforce. This makes the benefit of the salesforce lightning as it allows the team members to work from out of the office or on the go, increasing their productivity and the bottom line of the organization. 

4. Enhanced Reporting and Analytics

By using Salesforce Lightning, businesses can take advantage of advanced reporting and analytics capabilities. It also includes features such as Salesforce Einstein, which provides users with predictive insights into their data. In addition, lightning makes businesses work easier by creating dynamic reports, performing data analysis, and visualizing data through charts and graphs, enabling better decision-making. 

5. Automation and Workflow

With the use of tools like Lightning Process Builder in this version, it allows businesses to automate repetitive tasks, streamline workflows, and improve overall efficiency. It is a point-and-click solution type tool that does not require any code, which makes usage easy for everyone, helping those also who do not have any prior knowledge. 

6. Improved Collaboration

Salesforce Lightning has the features like Salesforce Chatter, which allows collaboration within teams and across departments and provides a social network-like interface for communication, collaboration on projects, and records and file sharing. 

7. Personalization and Customization

Salesforce Lightning enables businesses to customize the platform as per their choice to align with their specific needs. With this, the users can create fields, custom objects, and page layouts that allow them to have a tailored experience that supports unique business processes. 

8. Integration Capabilities

Salesforce Lightning has the capability to seamlessly integrate with various third-party applications, systems, and services, allowing businesses to consolidate their data and streamline operations. Salesforce understands that the times are changing, and with that, the modern requirements of businesses are changing too. The integration enhances efficiency and enables a unified view of customer information. 

9. Scalability and Flexibility

Salesforce Lightning is a scalable platform that accommodates the growth of all sizes of businesses. It also provides flexibility in terms of customization, workflows, and automation, allowing businesses to adapt to requirements and changing needs. 

10. Improved Customer Relationship Management

Salesforce Lightning is built on the foundation of CRM (Customer relationship management), assisting businesses with a comprehensive solution to manage and nurture customer relationships. It also helps the organization to track the leads, manage opportunities, and improve customer satisfaction and personalized customer experience. 

These are some benefits businesses can derive from implementing Salesforce Lightning. With the help of these features and capabilities, the platform can significantly contribute to organizational growth, success, and efficiency. 

Why Switch From Salesforce Classic to Lightning?

Regarding the Salesforce Classic vs. Lightning, Salesforce Lightning is a better option; it offers advanced business features and a modern interface to power your business. With the lightning experience, you can access new salesforce updates as soon as they go live. Based on the adoption survey, users reported more than one reason to move lightning.

• 41% Increase in Productivity 
• 23% faster time to close 
• 44% increase in conversion rate 
• 21% increase in win rates 
• 40% increase in collaboration 

Lightning experience is not only beautiful, but it also gives the most efficient user experience. Want to enhance your business by switching to the salesforce lightning without a leap in your work? Our team of experts at Emizentech can help you in the fast-moving process from classic to lightning, guiding you to have better productivity. 

How Can Emizen Tech Help You? 

Here are some ways in which Emizen Tech can help businesses in Salesforce Lightning Solution.

• Lightning App Development- Our certified team of developers can help your businesses to develop lightning apps that tailor specific needs. These apps are powerful ways to extend the functionality of Salesforce and make it easier for users to get their work done. 
• Integration- We can integrate Salesforce with other systems, such as their ERP, CRM, or marketing automation system. This can help businesses streamline their processes and improve their data visibility.
• Migration- Our team can assist businesses in migrating their data from their existing CRM system to Salesforce. This process can be complex, but we have distinctively certified developers with the expertise and experience to make it a smooth transition.
• Implementation- We can help businesses implement Salesforce and configure it to meet their specific needs. This includes setting up user permissions, defining business processes, and training users to use the system.
• Salesforce Lightning Consulting- We provide Salesforce Lightning consulting to businesses of all sizes. This includes helping businesses assess their needs, develop a roadmap, and implement Salesforce Lightning.

In addition to these services, we also offer a wide range of other Salesforce-related services, such as:

• Customization- We can customize Salesforce to meet the specific needs of your business. This includes adding new features, changing the look and feel of the system, and integrating with other systems.
• Support- Our team offers 24/7 support to businesses that use Salesforce. This includes providing help with troubleshooting, training, and upgrades.

Our team of experienced Salesforce consultants are experts in all aspects of Salesforce implementation. They have a proven track record of helping businesses of all sizes achieve their Salesforce goals. If you are looking for a Salesforce partner who can help you get the most out of Salesforce, Emizen Tech is a great choice.

Ending Note! 

These salesforce lightning business benefits will not only provide a clear view of the big picture involved in your business but also lay the foundation for reaching that. This will surely make a gap between work, but future endeavors are bright and shiny. 

But still trying to decide if your business should opt for Salesforce Lightning, don’t worry; contact us now, and our team of experts will provide detailed information and assist you in the further process.