Snap Tests New Paid Feature: Snapchat Plus

Still in “early internal testing.” 

Subscriptions are becoming increasingly popular for apps to attain higher revenue growth. On June 16, a Snap spokesman stated that the company is testing a new subscription service dubbed Snapchat+, which would provide customers access to exclusive and pre-release features. 

In his recent statement, Snap spokesperson Liz Markman revealed that: 

“We’re doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters. We’re excited about the potential to share exclusive, experimental, and pre-release features with our subscribers and learn more about how we can best serve our community”. 

The subscription feature was first shown on Twitter by a user named Alessandro Paluzzi who is working as a mobile developer and reserve engineer for Snapchat. According to screenshots released on Twitter by Paluzzi, Snapchat+ would cost 4.59 euros per month or 45.99 euros per year. Snapchat’s first subscription product will allow the users to submit content stories, play games, and scroll through a TikTok-like feature called Spotlight.

Snap is not the only social network or messaging platform working on a paid tier; Telegram has revealed that it is also working on a premium membership, which will be released later this month. Twitter debuted its Blue service late last year. With the commencement of these new subscription plans, businesses are planning to make up for the offset losses, especially in the advertising revenue, by charging users for exclusive features that will be inaccessible to free users.