What Is Salesforce And What Does It Do?

Businesses always look for different strategies to improve their customer base and sales and to take themselves to new heights, which helps them improve their customer relationships and organizational efficiency. If you are also looking for a platform to develop software to manage customer databases, selecting a CRM system comes into play.
Salesforce is a massive CRM software infrastructure that supports marketing, service, sales, IT, and commerce teams to connect directly with their customers. Let’s explore what salesforce is and what it does.

What Is Salesforce?

Salesforce is a Cloud-based CRM software that offers services to generate relevant & practical customer experiences. It helps companies to identify more prospects, close effective deals & customer engagement to run the business smoothly. Customer 360 is a complete suite of products that unites business sales, commerce, marketing, services & IT teams on a single platform. It enables businesses to use cloud platforms to effectively connect with customers and partners through which they can trail their activities & other services.

Salesforce CRM Revenue And Market Share Statistics

Salesforce is considered to be the world’s fastest-growing cloud-based software provider that delivers services to 150000+ businesses. Organizations are essential to influence platforms that help to use customers’ information, and Salesforce is considered such a platform. It is used primarily by small- and large-scale companies and Fortune 500 organizations. Below, we discussed some statistics:

• Salesforce is the market leader in CRM with a 32.70% share and 1,50,982 customers as of the 2023 Year End.
• It is ranked first among other CRM platforms, followed by ActiveCampaign (12.01%), Pardot (9.1%), Marketo (6.46%), etc.
• Salesforce generated $31.352B in annual revenue in 2023, 18.35% higher than in 2022.
• Salesforce’s revenue is expected to grow by 33% in 2024.
• Its popularity attracts more companies to migrate to its platform, increasing the demand for developers and administrators.

How Does Salesforce Work?

Salesforce is a CRM and a centralized platform to manage customer accounts, activities, support cases, sales leads,s and a lot more. Users can easily access Salesforce via mobile apps, web browsers, and desktop applications. It enables users to create & customize custom objects, processes, fields, objects & reports to integrate with other products. When teams catch up with customers’ holistic view, it removes the time demand to resolve their issues. It also avoids communication redundancies to improve personalized interactions.

1. Implementation

It is a method to integrate Salesforce within an organization to align & use its functionalities to fulfil business requirements. This includes planning, customization, configuration, data migration, training, testing, and support.

2. Integration

It is a method to unite more than two applications and to connect available functionalities in the CRM platform with another software that generates a centralized user experience.

3. Development

Salesforce development involves creating and enhancing features, services, and applications within the Salesforce platform. Developers use code and Salesforce’s no-code tools to create custom apps and solutions. They use technologies like Apex, Visualforce, and Lightning Components to customize the software as per the client’s requirements12. Salesforce’s broad product suite includes sales, service, marketing, analytics, and more, providing diverse opportunities for developers.

4. Customization and Configuration

Salesforce customization means developing & coding new functionalities into CRM, where you may be required to customize Salesforce if a packaged version is not allowing you to do whatever you are doing.
Salesforce Configuration means developing the application quickly using available resources within the platform rather than customizing the code to make the app different.

5. Managed Services

It is a process to hire a maintenance support team that helps manage the application’s day-to-day activities by implementing new features and providing the latest updates to customize various services. 

What Does Salesforce Do?

Salesforce offers businesses a way to manage sales operations, marketing campaigns & customer data management. It provides different tools & features for organizations that help to enhance customer relationships and visitor segmentation, streamline processes, improve profitability, & customer support. With Salesforce, various third-party services & applications can integrate with each other, and making an adaptable CRM service.

This platform is used by different companies because of its diverse cloud & application selection; it assists with tracking sales and spending & analyzing marketing trends performance & a lot. With CRM features, companies can understand the basic requirements of customers & facilitate user retention to improve customer experience.

What is Salesforce Infrastructure and Architecture?

Salesforce applications store customer’s data online on a cloud that can be accessed using any device anytime. In order to develop a platform, it is necessary to understand its architecture and infrastructure.

Salesforce Architecture:

Salesforce architecture consists of a series of layers which has different functionalities & features. Now, we will discuss each process, starting with the basic one:

1. Multi-tenant

In this, developers can create an application based on Salesforce & upload it to a cloud where multiple clients can access it. The customer’s data is placed in one database schema from which a server can host various tenants. Multiple users share similar servers & applications; hence, it seems to be cost-effective.

2. Metadata

With this, developers can focus only on application development. This platform can store data on different levels which point to specific clients. It is organized as a shared database, which makes customization & scaling easy. Additionally, metadata offers a better security aspect that helps to enhance the application’s working flexibility.

3. API

It is an essential source of API liberation that integrates various applications through which they can work together. Salesforce APIs connect each query to a data bank through which all automated systems can use them. API helps to deliver queries to data sources, gather all responses & return appropriate data to the user.

4. Enterprise Ecosystem

This ecosystem is designed on a huge range of partner applications that run on similar platforms. Salesforce integrates front, middle & back office operations, offering a panoramic view of the enterprise ecosystem.

Salesforce Infrastructure:

It is a backend system with different components like a database server, application designing environment, application server & integration platform that powers Salesforce’s Cloud computing platform.

This infrastructure is mainly designed to be highly fault-tolerant and scalable, which supports fulfilling the massive demand for salesforce applications. The engineers team constantly update & modify the applications as per the requirements.

How Can We Use Salesforce?

Salesforce helps organizations to keep track of sales data & customer interaction. Companies can easily access customers’ info, generating strong, connected, and personalized experiences. Here, we will discuss how Salesforce is used in different areas:

1. Salesforce for Sales

Salesforce helps the sales team of organizations to build a good relationship with the customers to manage leads and opportunities. The sales team gains a 360-degree customer view, enhances sales coaching & improves sales productivity via tracking different sales opportunities and conducting forecasts by checking out revenue growth status & other insights to generate better results. 

2. Salesforce for Customer Services

Salesforce manages field services, online channels such as Chat and SMS, and social channels like WhatsApp and Messenger. It helps to recognize customer’s issues & provide rapid support to them. With this, the customer will get a customized service at each touchpoint that attracts and converts more leads.

3. Salesforce for Marketing

Salesforce supports businesses in marketing processes like dynamic customer journeys, multi-channel campaign execution, analyzing marketing performance, digital advertising, personalization & data management.

4. Salesforce for Ecommerce

It helps to simplify the order management process by optimizing order deliveries and their processing. It permits e-commerce businesses to set up different sites and design homepage banners to promote big events such as promo codes, festival sales, and new product launches. Salesforce creates a personalized journey that generates appropriate product recommendations to enhance customer engagement.

5. Salesforce for Education

Salesforce offers personalized learner relationships with artificial intelligence that helps to drive productivity & insights with unified essential data. This will deliver a lifelong impact on the education platform with trusted CRM services.

6. Salesforce for HealthCare

It leverages marketing automation to reach patients to get quick healthcare solutions. It uses customers’ health data like medications, diagnosis, medical history & insurance that make a substantial investment to ensure that information is only exchanged between hospitals and physicians. Salesforce offers a 360-degree patient perspective that helps to understand the basic requirements.

7. Salesforce for Finance

Salesforce is considered to be a suitable choice for financial services as it improves productivity, modernizes client journeys & makes appropriate account insights. It enables users to collect client data in real-time and help in making financial decisions & budget forecasts.

8. Salesforce for Analytics

Data analytics with Salesforce leverages specific information about a business that illustrates new trends, insights, opportunities, problems, performance & security. It offers a structured methodology to fulfill standard & pre-existing requirements, which accelerates the user’s journey to a new value.

9. Salesforce for Business Growth

Implementing salesforce with business applications provides an automated data flow between systems using different methods like user data, interface & business logic. With this platform, businesses can monitor lead info, implement sales forecasting, design user-friendly interfaces, enhance internal operations, and manage customer relationships to improve growth and revenues.

Salesforce Services

Salesforce is an unrivaled leader in CRM platforms, offering services that allow businesses to use cloud technology in order to connect with their customer and partners effectively. Still, people need clarification about the services, whether Salesforce is SaaS or PaaS. So, below, we discuss both of the services that will help you to understand different services:

Salesforce SaaS Services

1. Salesforce Sales Cloud

This service is designed to modernize the sales process by offering automation tools array through which businesses can easily manage leads, close deals faster, & nurture customer relationships. Sales Cloud provides key features like Sales Analytics, Collaboration tools, lead management & opportunity management.

2. Salesforce Service Cloud

It is an inclusive customer service platform that authorizes businesses to offer extraordinary support experience and manage customer interactions across various channels like social media, email, chat, web & phone. A few standout features are provided by the service cloud, such as self-service portals, Omni channel support, knowledge base & case management to offer consistent responses to the customers.

3. Salesforce Commerce Cloud

It is a vigorous e-commerce platform that enables businesses to manage, create & scale online mobile & store apps. With this, companies can offer a seamless user experience to the customer as it influences customer data & insights to deliver personalized shopping experiences to the shoppers. Included key features are multi-channel integrations, storefront design, order management & personalization.

4. Salesforce Marketing Cloud

Marketing Cloud is an integrated tools suite designed to help businesses in managing, creating & analyzing multi-channel marketing campaigns. It helps streamline marketing activities & automate repetitive tasks to decrease manual efforts. The key features of this service are marketing automation, email marketing, campaign analytics & social media management.

5. Salesforce Experience Cloud

This is an integrated tool to create online communication with customers, employees & partners. It helps businesses develop various forums, sites, portals, and mobile apps & helps centers manage content and address growing demand for connected digital experiences. It offers various features like a lightning bolt, chatter collaboration, branding, customization, and business integration.

6. Salesforce Analytics

It is a native analytics platform that offers actionable & AI-based insights that help businesses to quickly respond to users’ concerns that will improve workflow, generate practical recommendations, & predict possible results. Analytics offers vital features such as fast customer resolutions, event monitoring analytics, in-built dynamics, automatically retrieving insights, and quick customer issue resolution.

7. Salesforce Health Cloud

This platform offers a comprehensive 360-degree view of patients, including health records, treatment plans, patient profiles & health records. It helps eliminate toggle requirements b/w platforms & screens to save valuable time by improvising patients’ digital healthcare experiences. Features include service operations, self-service experience, service process management, contact center, and field services.

8. Salesforce Financial Cloud

This platform has rich feature portals that share financial info with agents & clients. It is commonly designed to drive good client relationships, deliver extraordinary services, and provide proactive & personalized advice on customer issues. It comprises features like a filtered people list depending on financial characteristics, easy customization, and quick access to critical opportunities.

9. Salesforce Manufacturing Cloud

This Cloud offers various objects, apps, tools & features designed only for manufacturing industries. It helps you to manage the overall lifecycle of business & customer services while enhancing transparency & collaboration b/w partners, sales & operations. Included features are Sales agreements, account-based forecasting, community cloud, and Einstein Analytics.

10. Salesforce NonProfit Cloud

It combines non-profit programs, outcomes, CRM, fundraising, and marketing engagement in one product. It commonly uses outcome management to state your change strategies, data collection, progress tracking & identification of program progress. This cloud includes features like fundraising management, Communications, program management, reports & dashboards.

11. Salesforce IOT Cloud

IoT cloud means processing & storing massive amounts of generated data by interconnected devices in the cloud instead of local servers. It is an immense network that supports IoT applications and underlying servers, storage, and infrastructure required for real-time operations. Key features are flexibility, management, data storage, scalability, and real-time analytics.

12. Salesforce Integration Cloud

Salesforce Integration allows businesses to integrate their data, functionalities, and applications to streamline strategies available in the SaaS CRM platform to other CRM systems to make a centralized user experience. It comprises case escalation, customization, branding, data sharing, and integration builder.

13. Salesforce Vaccine Cloud

Vaccine Cloud offers an end-to-end vaccine management platform for the community. With this service, health authorities can easily plan and manage vaccination efforts to connect with people, track inventory, communicate, look for outcomes in real-time, and evaluate vaccination rates. Included features are vaccine outcome monitoring, appointment scheduling, inventory management, vaccination validation, automation, and clinical vaccine administration.

14. Salesforce Revenue Cloud

It is a cloud-based platform of revenue management that permits organizations to modernize revenues & maintain customer relationships. It helps to automate different activities from product to cash, consisting of pricing, order management, billing, contracts, product catalogs, and quoting. It consists of various features such as forecasting, revenue recognition, automated capabilities, and enhanced revenue streams, giving you access to multiple data.

Salesforce Paas Services

The PaaS (Platform as a Service) model offers an entire designing, development & deployment environment. It has various tools for testing, designing & running apps that allow developers to mainly focus on the coding part, not on the infrastructure, such as Heroku, Microsft Azure, and many more.

1. Apex

It is a proprietary programming language that is specifically designed for the Salesforce platform. It permits the development team to create customer apps as per the business requirements. It allows developers to add business-related logic to system events like record updates, button-on clicks, VF pages & Aura components. It has different capabilities like using sensitive language, being user-friendly, upgrading automatically, and offering a multi-tenant environment.

2. Visualforce

This framework allows your team to design customer UIs for salesforce apps. By integrating JavaScript, CSS, HTML & specific tags, you can create a visually appealing & user-friendly interface as per the requirements. This assures a better user experience, resulting in increasing process efficiency.

3. Salesforce Lightning Platform

This platform provides a tools & services suite through which developers can create & deploy customer components, applications & UI’s. Salesforce lightning platform offers the latest responsive interface, improving navigation & ease of use for your developer team. Developers can easily create customer apps & pages to optimize the organization’s operations.

4. Heroku

Salesforce acquired Heroku in 2010, which supports developers to develop, run & scale applications in various languages. It flawlessly integrates with Salesforce, enabling the development team to create an app that influences processes & data through which the team can only focus on creative & innovative ideas to develop different applications using various programming languages.

Salesforce CRM Capabilities

Salesforce assures hassle-free contact management to access customers’ critical interaction data. In other words, technology can be defined as managing a company’s relationship with potential customers and partners. It offers various features to businesses like email integration, workflow, lead management, sales forecasting, interaction management, data insights, and many more. Let’s discuss each feature one by one:

1. Account and Content Management

The Content Management System (CMS in Salesforce is a hybrid platform that empowers users to create, manage, and distribute content across channels without technical expertise. It connects seamlessly to customer data, enabling personalized experiences. Additionally, Salesforce’s account and contact management unifies sales, service, and marketing efforts, allowing integrated campaigns and better decision-making. These solutions enhance collaboration, streamline processes, and drive better results

2. Opportunity Management

Opportunity management in Salesforce involves the processes, workflows, and guidelines for organizing and managing data related to sales prospects. It helps sales teams capture details of sales deals, stay connected with stakeholders, and access the information they need to close deals effectively.

3. Salesforce Engage

With this feature, you can increase the selling power & share the marketing content with sales. It acts like a bridge that fills the gap between sales & marketing, offering current data alerts per customer engagement.

4. Sales Collaboration

Sales collaboration permits the sales team to collaborate appropriately with social tools. It enables the experts to grow sales and share competitive data from any place through which business opportunities and productivity will be enhanced.

5. Sales Performance Management

This feature is mainly categorized as compensation management that helps to enhance sales execution rate day-by-day. It also offers a metric-based goal for teams through which they can get constant feedback & rewards from their clients.

6. Lead Management

This helps to evaluate potential customers and nurture them to conversion from lead generation. With lead management, a sales team can track the lead’s information, guide them with a process to become a customer & follow their sales cycle.

7. Salesforce Mobile App

It enables users to make several calls, look at checkboards, and reply to hot leads from any location. With this feature, you can manage updates, meetings & events that can be accessed anytime.

8. Workflow and Approvals

It permits you to automate & design business strategies with a drag-drop workflow option as it’s an automated process that generates flexible processes for sales expenses, discounts, and a lot.

9. File Sync and Share

With this feature, you can easily share different file sets, make file alliances, publish specific content & track real-time activities, which helps you mitigate sales risk.

10. Sales Forecasting

Sales forecasting helps businesses analyze the sales results and what will happen in the future using real-time data. This will help to easily track the leaderboard in order to identify top performers by checking out all business perspectives.

11. Reports and Dashboard

The dashboard offers a live data business view at a glance. This allows businesses to make a forecasting report on each sale without any intermediate help.

12. Analytics

It is a data visualization tool that analyzes customers’ data and helps them make better decisions. Analytics has customizable dashboards, real-time visualizations, predictions, data sources, and case routing through which business can improve their growth rate.

13. Email Automation

Email automation is a process that creates email to reach the appropriate individual with the right message at the correct time. It offers an entire view of the connected customer where users can compose & send emails to any contact anytime.

14. Customer Support

Currently, customers want fast & personalized support where the CRM platform offers high-quality services. Your users can raise any issue that will generate an interaction record through which they will get answers quickly on their problems.

15. Einstein AI

Salesforce Einstein is a solution that delivers a reliable user experience to answer various questions, generate content & dynamically automate actions to bring enhanced productivity, higher margins, and deeper customer relationships.

16. Integration

Salesforce also works with third-party apps like Quickbooks, DropBox, Docusite, Gmail, G Suite, and many more. These integrations operate with CRM to offer an even team transition. It uses an AppExchange system that helps to identify the software working and product sales rate.

Why Choose Salesforce?

Salesforce is considered a strong & flexible CRM platform as it offers various interfaces with external services & software. It provides multiple benefits such as tracking leads, enhanced lead qualification, email tracking, and management of customer relationships that help to boost productivity by creating effective sales & automating repetitive tasks.

Below, we will discuss several benefits of salesforce in different industries:

A. Sales

• Enhanced Lead Management: Sales cloud offers professionals the ability to improve customer acquisition, partner collaboration, decision making & opportunity-to-win ratio. This software anticipates the requirements of customers & fulfills them by keeping track of different campaigns.
• Close more deals with AI: It helps the sales team to generate appropriate sales insights using machine learning & AI technology and allows businesses to automate various operations, assisting team members in conversion rate & prioritizing potential leads.
• Sales Forecasting: Businesses use predictive analysis processes to forecast future outcomes by using customer data. With this, salesforce permits you to spend less time guessing & more time acting, which will help to build a good customer relationship. Sales forecasting is a simple strategy to generate multicurrency support & make informed decisions.
• Improved workflow: Workflow in Salesforce is a method that automates business processes. This platform permits organizations to personalize workflow by allowing teams to respond quickly to customers’ problems, through which you will get a clear picture of the performance.

B. Customer Services

• Better Customer Satisfaction: With this platform, Salesforce users can connect with customers via live agents and build a good relationship with them. This will improve customer satisfaction, retention & loyalty, as well as enhance the brand’s credibility.
• Improved case management: This functionality helps businesses modernize their channel and handle all customer support cases rapidly. Salesforce users can add filters to evaluate the priority cases, add notes for better communication, assign cases to dedicated teams, categorize customer contacts, and create specific labels.
• Enhanced Customer data security: Data security seems to be a vital factor as all customer information is available in one place. This platform consists of platform encryption, data management, and event monitoring features that improve the customer’s data security.
• Reduce the Support Team’s Workload: Support agents can work from anywhere via this platform. This convenient management option helps them to enhance agent’s productivity & reducing workload. With features like skill-based routing, email-to-case, and milestone tracking, agents can pick the cases to help the customers via different channels.

C. Marketing

• Multichannel marketing: It is used to spread marketing messages via various media channels like email, social media, display ads, and more. Allowing multiple channels for customer interaction across various touchpoints helps to maintain a comprehensive campaign.
• Personalized Customer Journey: This helps organizations to bring personalized experiences depending on the customer’s segment & their data. It may include targeted ads, website personalization, and email campaigns that enhance customer engagement & generate better results.
• Predictive Analytics and AI-Powered Insights: It helps foresee future behaviors & trends that allow businesses to make data-driven decisions by predicting customer preferences, potential opportunities & sales forecasts.
• Email marketing automation: With this feature, organizations can identify and attract customers. In the Salesforce marketing cloud, email studio helps to send emails easily to new visitors and repeatable buyers to maintain customer engagement.

D. Commerce

• Mobile Friendliness: Since many users use mobile devices to make various purchases, Salesforce adapts user experience to interaction format and improves customer experience by offering user-friendly applications.
• Advanced Analytics: This feature helps attain actionable insights into businesses’ e-commerce performance by allowing Salesforce users to track key metrics, evaluate opportunities, and track sales trends.
• Manage Multiple Stores: Salesforce users can promote their products and services with effective strategies across multiple online channels. This helps organizations span countries and languages and comprises optimal information depending on website design, management of multi-sites, etc.
• Storefront Globalization: Organisations may have complete control of their global branches by managing all locations from one interface, which will help accomplish shops instantaneously.

E. Others

• Cross-Functional Insights and Reporting: The integrated platform helps identify individuals who click on specific mail, how often that email opens, why they call customer support and much more. It means this collected actionable data helps to communicate with the audience to generate a report. This report will benefit in the decision-making process and monitor statistics.
• Actionable Data Dashboard: Using spreadsheets to manage customer data means inputting & importing all info manually and evaluating prioritized tasks to derive appropriate insights to generate a graphical representation of data.
• Customer-Centric Automation: It allows businesses to set up automated email series to speak with specific audiences & triggered by particular actions.
• Increased Revenue: Customer attainment is an essential factor in driving revenue. Because of this, companies focus on new customer engagement without altering current customer satisfaction. As with acquiring new customers, salesforce users can expand their customer base, which improves revenues.
• Improved team collaboration: Salesforce users can enhance collaboration by consolidating, accessing, and sharing customer data from various systems such as SharePoint, Google Drive, and Box.

Salesforce Acquisition

Acquisitions enable Salesforce to effectively integrate the latest technologies, improve its ability to meet customer requirements & expand its product portfolio in a fast-changing industry. Below are a few Salesforce acquisitions:

1. Slack

When: Salesforce acquired Slack in July 2021 for $27.7 billion, mostly in cash, offering its users a friendly team collaboration app.

Why: Salesforce & slack merge to manage customer services or sales pipeline effectively. Users can easily access the features of various data records, search for instances, and more. This will also help you to send messages b/w Salesforce chatter & Slack channels. Together, they built a Salesforce for Slack app, which is a low-coded foundation that provides access to get approval notifications on time.

2. Tableau

When: Salesforce guts Tableau in 2019 for $15.7 billion without making any alterations in product features, & intellectual properties.

Why: Tableau’s starters for Salesforce help you to get success with actionable data analysis. With a few clicks, you can maintain overall advanced visualization and create a data-rich dashboard on quarterly results and account tracking. It enables organizations to be more data-driven and explore & manage different data sets that will change the entire business process.

3. Mulesoft

When: The acquisition of Salesforce and Muelsoft was completed in May 2018 for $6.5 billion to unite data across various cloud platforms.

Why: Muelsoft’s acquire Salesforce permits businesses to improve their market position while enhancing their competitive advantage. Salesforce can differentiate itself from CRM-based software providers, offering comprehensive solutions with integrated capabilities.

4. Demandware

When: With the rapid growth in ecommerce for brands and retailers, salesforce acquired Demandware in July 2016 for $2.8 billion, paying for upgraded cloud-based applications & artificial intelligence solutions.

Why: This deal offers a significant role to the salesforce in the cloud-based e-commerce platform when demands increase, helping to compete with IBM Commerce, Amazon web service, Shopify Commerce, HubStop Commerce, and many more. As Demandware’s forte in B2C, the acquisition allows Salesforce to support the high vendor’s strategies, focusing on particular reports to respond to every customer request.

5. ExactTarget

When: Salesforce entered the market in June 2013 for $2.5 billion to empower digital marketing across social media.

Why: Salesforce acquisition ExactTarget sought an enterprise marketing suite backbone that offers on-demand one-to-one email marketing software apps. This helps to empower businesses to plan, automate & optimize data-driven interactive marketing.

6. Click Software

When: In August 2019, Salesforce acquired ClickSoftware for $1.35 billion to expand its reach in the fast-growing FSM (Field service management) market with new customers & technology.

Why: This acquisition helps to enhance optimization and streamline the FSM market. With the salesforce ecosystem it has enormous integration, mobile capabilities, and AI-driven insights that help to improve customer-centric FSM efficiency.

7. Quip

When: The acquisition of Quip, a collaboration & productivity company with Salesforce, was completed in July 2016 for $750 million.

Why: Quip decided to acquire Salesforce to improve its functionalities & features in the collaborative document editing area & to integrate a cloud-based apps suite. This integration offers seamless integration, improved analytics & reports.

8. Datorama

When: In July 2018, for $800 million, Salesforce guts Datorama, a leading cloud-based enterprise with an AI-powered analytics platform & marketing intelligence.

Why: Combined, they drive collaboration & transparency across supporting agencies, teams & managed partners. Datorama with Salesforce helps you to deal with competitors by offering compelling insights into KPI optimization.

9. Heroku

When: In December 2010, for $212 million in cash, salesforce guts Heroku to enhance developer experience with various programming languages like Java, PHP, Ruby & Python.

Why: Integrately, they help manage data and develop app capabilities. It offers fully scalable options for databases that help to derive insights. Heroku Connect combines data to your Heroku Postgres database with accounts, contacts & custom objects in the CRM database.

What is Salesforce AppExchange?

Salesforce AppExchange is a marketplace where users can discover various apps, websites, solutions & many more. It can be considered as a store that provides solutions to several problems & extends services with CRM technologies. This platform is mainly used by admins, users, and developers to make teams more fruitful & processes more effective.

It offers a surplus of paid & free apps segregated into different categories, industries & collections to cover various activities such as customer service, real estate, education & manufacturing. There are various components offered by AppExchange that help to solve business issues and enhance productivity rate.

What Tech Stack Used in Salesforce?

In today’s world, salesforce technologies seem to be popular in-demand tools used by different organizations to manage sales operations, marketing campaigns & customer relationships. The most common technologies are service cloud, commerce cloud, marketing cloud, & sales cloud. Additionally, it offers various services like Salesforce Einstein, App Cloud & Salesforce IQ that can be accessible with an internet connection from anywhere.

Salesforce offers different functionalities & features, which are discussed below:

1. Database:

• Multi-Tenant Database: It commonly uses multi-tenant architecture with a database structure through which different organizations share similar infrastructure to maintain data security & isolation.

2. Programming Languages:

• JavaScript: Frequently used in lightning components & Visualforce pages for front-end development.
• Apex: It is a programming language mainly used for creating business strategies. Triggers & customer logic on the same platform.

3. API’s & Integrations

• Bulk API: Intended to manage bulk data loading & data volumes.
• REST API: Used to create interacting & integrating structures using HTTP methods.
• SOAP API: It is used for complex integrations that require web services.

4. User Interface

• Lightning: This is the latest User interface framework used to create dynamic & responsive interfaces, including app designing, lightning components & many more.

5. Security & Identity

• Salesforce Shield: Offers updated security features for critical data.
• OAuth: Used for Authorization & authentication
• Single Sign-On (SSO): Assimilates different identity providers for unified app access.

6. Middleware & Integration Tools

• MuleSoft: Salesforce attained Mulesoft to improve the integration capabilities through which different APIs and systems get connected.

7. Analytics & Reporting

• Salesforce Einstein Analytics: It offers Artificial Intelligence based insights & analytics. It provides predictive analytics & data exploration that help salesforce users to be smarter for their customers.

8. Deployment & Continuous Integration

• Version Control: This tech repeatedly uses version control systems such as Git to manage the code alterations.
• Developer Experience (Salesforce DX): It is a tool & tech set for developing the latest software.

9. Infrastructure & Cloud Services

• Salesforce Heroku: This platform helps developers build and deploy web apps that connect to Salesforce.
• Salesforce Platform: This framework is used to design software using programming languages & encompassing apps from web development to data analysis.
• Salesforce App Cloud: It offers various tools to manage, deploy, and develop multiple applications on the same platform.

Who Uses Salesforce and Why?

Salesforce implementation in different industries can scale up the requirements of growing businesses as it offers a user-friendly interface through which it is considered to be a preferable choice over competitors. This platform is deliberated to provide customization through which users can create personalized & updated user interfaces for applications, including drag-drop functionality.

The Salesforce platform has a multitenant architecture that shares the same infrastructure among various organizations to improve customer relationships, marketing management, and sales strategies. The most common industries are:

• Retail and E-commerce: Uber Eats, UNIQLO, Ralph Lauren, Boohoo, Benetton, Kate Spade, and Marc O’Polo,
• Manufacturing: BlueScope Steel, Kone, and Schneider Electric.
• Automotive: Toyota, BMW, Ford, General Motors, Mahindra, Bentley and Motors.
• Finance: PayPal, American Express, Wells Fargo, Western Union, and Moelis & Co.
• Travel and Hospitality: Airbnb, Hyatt Hotels Co., Marriott, and Hilton.
• Media and Communications: New York Magazine, Global Broadcaster, Comcast and Tapad.
• Education: University of Delaware, Bosie State University, Louisiana State University, and California State University
• Healthcare: United Health Group Inc., McKesson Corporation, Baptist Health, Slalom Consulting, Novo Nordisk A/S, and PricewaterhouseCoopers.
• Energy and Utilities: ENGIE, Pollinate Energy and Tritium
• Consumer Goods: Loreal Americas, Nestle, PepsiCo, and Unilever.

Below, we discussed a Salesforce case study to describe the requirement of the platform:

1. Case Study of Azizi Developments

Background:

Azizi Developments was established in the year 2007; since then, it has delivered 11000+ residential properties to international & local investors. This company is famous for its assurance to customer-centric & transparency, which has driven it to implement Salesforce to transform business digitally. It offers luxury properties across Dubai to all the residential destinations. Dubai Healthcare City, Studio City, downtime Jabeli Ali, Palm Jumeirah, Meydan, AI Furjan, and Sports City are the most famous.

Location:  Dubai, OAE

Industry: Luxury commercial & residential Real Estate Development

Salesforce Services & Products:

• Service Cloud
• Sales Cloud
• Salesforce integration
• Salesforce implementation
• Marketing Cloud
• Einstein Analytics

Common Challenges:

• Lack of customer journey visibility
• Disintegrated operations related to sales, broker, marketing, after-sales, and their management
• Complex internal department structure

Solution:

• Implementation & integration of Salesforce Sales Cloud with Tableau CRM, property finder, social media channels, and company website to allow lead scoring based on various criteria such as lead’s preferences, language spoken, and more.
• Service Cloud is deployed to manage customer complaints, follow-ups, and queries related to property management and payment collection automation.
• A broker portal based on the cloud helped third-party brokers to interact directly with Azizi Developments.
• Rollout of marketing cloud offers a way to personalized SMS, email campaigns, sales functions integration & social media monitoring.

Results:

Implementation of Salesforce reduced the sales cycle time to 70% and email bounce rate to 8% from 30%, which helps to enhance quality and lead scoring. Previously, it took a week to close a deal, but now it is taking a day and a half. 

How Does Salesforce Partner Help Companies?

Salesforce partners, with their expertise, help companies to streamline their sales processes. It offers advanced insights and automates repetitive tasks to generate better outcomes. With partners on your side, you can easily optimize Salesforce products to their fullest potential while unlocking new opportunities for accountability & growth.

Apart from that, appropriate guidance is required about salesforce services & products. Hiring a Salesforce development company will help you to fulfill your requirements.

EmizenTech is a leading company offering Salesforce implementation services whose aim is to drive success to your business. We have a team of experts specializing in integration and customization like Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and more. If you want to take Salesforce capabilities into your company, contact us and share your project difficulties & ideas, we will be glad to provide the best solutions.

Emizentech Highlights:

• Experts Team
• On-time Delivery
• Salesforce certification
• Competitive price
• Awarded by Clutch
• Customer Salesforce Development Services
• Robust Industry Expertise
• Follow Methodologies

Conclusion

Salesforce has continuously grown ever since 1999 and is used by top global brands. It is a compressive CRM tool that helps organizations enhance their profitability and customer relationships and streamline operations. With Salesforce, businesses can conduct real conversations with their clients, create approachable campaigns, and build loyalty programs. A few points have been concluded from this article:

• Salesforce is far more affordable than traditional CRM services.
• It is simple to use & easy to understand
• Easy app installation
• Easy integration of Salesforce with 3rd party apps.
• Easy customization as per the business requirements.

We hope that this blog helped you understand Salesforce CRM, working, and its features among different industries

Frequently Asked Questions (FAQs)