"Seamlessly Connect Any eCommerce Platform to Adobe Experience Manager to Build and Manage Shopping Experiences at Scale"
With the burgeoning familiarity of people with technology, eCommerce has become the key to increased revenue and enhanced performance for businesses worldwide. However, businesses have yet to be spared from the competition, be it the online landscape or offline. It has become crucial for businesses to utilize advanced third-party integration to use the data, manage the store well, enhance the customer experience and thus leverage the competitive advantages.
What is Adobe Experience Manager?
Adobe experience manager is a content management tool that allows the eCommerce store owner to build websites, mobile apps, and forms. Having support of different AEM tools, the store owner can explore exceptional capabilities to enhance their customer experience. At the same time, it also helps to deliver digital experiences across websites, mobile devices, and other digital channels. Here, content refers to the overall website and business experience where you can manage the overall flow of the website.
To be specific, AEM is a portfolio of different tools and components that assists in the better functioning of eCommerce websites. These tools can be used individually; however, the capabilities transfigure when used as a bundle.
Components of the Adobe Experience Manager
A range of components under Adobe Experience Manager delivers their respective service to elevate the capabilities of the eCommerce platform. At the same time, when implemented these components combinedly, they can reshape the overall eCommerce experience for the owner. Let’s talk about these components in detail:
1. Adobe Content Management
The foremost tool of Adobe Experience Manager is Adobe Content Management. The tool helps manage and organize digital assets, including images, documents, videos, and audio files. Moreover, this content management tool enables you to provide relevant content according to the type of products or services you provide to your target audience. Adobe content management delivers the following benefits when integrated with an eCommerce Store-
Core Competencies of Adobe Content Management
| Design and Page Creation | First, Adobe Content Management assists in designing the pages as per the particular relevance with products and services. Choosing a suitable theme and content for the eCommerce page can enhance the customer experience significantly and make it easy for the users to find the right product. |
| Easy Editing | When integrated with Adobe content management, making small changes and editing to the page becomes easier. The tasks like this don’t require any technical expertise or knowledge. At the same time, the changes can be implemented within minutes. |
| Access to range of customized templates | Adobe Content Management provides a range of templates that can be used to design new pages and portrays products and services more effectively. The feature helps to enhance the appearance of the User Interface and thus delivers a better customer experience. |
| Adding plenty of content | With Adobe Content Management, you can add a plethora of content about your product or service. Adding blogs, videos, descriptions, and more becomes very feasible. |
| Offer personalized content | Your eCommerce business might be entertaining the target audience of different age segments. So, Adobe Content Manager even allows you to deliver personalized content according to your target audience. This feature ensures that your target audience reads only what you want them to read. |
| App and web development | Using the relevant APIs, Adobe content management even allows you to develop your app and website to operate on several platforms. |
2. Digital Asset Management
The eCommerce business is all about managing assets and inventory. Suppose you have designed your eCommerce platform effectively, made it attractive with several elements, and have portrayed the theme that goes with your business. In that case, you are still going to receive income only from the assets that you sell. So, Digital Asset Management by Adobe helps you manage your inventory and assets in a way that it is easier for users to configure the products they are searching for. Also, it reduced efforts for the owner to manage the products individually.
Core Competencies Digital Asset Management
| Tagging | Tags play a considerable role in helping customers find the right things in the heap of inventory. With Digital Asset Management by Adobe, you can add tags to your product with random taps. For example, tapping on the yellow sleeves of a jacket will add the “yellow” word to the tag list automatically. |
| Cropping | eCommerce is all about how well we represent the product online. So, Digital Asset Management of Adobe helps crop the pictures of the product and adjust it according to your site requirements. |
| Enhanced search experience | Adobe Asset Management allows you to add all the details about the product, and when the customers enter any of those keywords, the product will automatically be tracked and displayed on the dashboard. |
| Easy device adaptation | The assets and information you provide via Adobe Asset Management ensure that it can adept shape, size, and dimension as per the requirement of the screen. So, you don’t need to customize the information and pictures according to different devices. |
| Valuable data and insight | Using customer data and insight to provide customized services and enhance the customer experience has recently been a big tool. With Adobe Asset Management, you can access a range of data, such as impressions on a particular product, clicks on the product, and more. |
Some interesting figures about Digital Asset Management
- Organizations using digital asset management have reported an average three-year ROI of 366%.
- The digital experience team has observed a 19% increase in productivity.
- With adobe digital asset management, creating the content has been fastened by 47% while delivering the content has reported an increase of 27% in speed.
- The assets can now be created with 47% more speed.
- Marketing campaigns can be launched 20% quicker.
3. Digital Enrollment & Forms
eCommerce can only provide services and seamless customer experience when they know the preferences of users and their basic information. After managing the content and assets on the website, Adobe Experience Manager provides the digital enrollment and forms features to the store owner, where they create the forms for different purposes like registration, vouchers, reward forms, payment options, and many more. You can offer your discount vouchers and coupons to your target audience in a better way.
Core Competencies Digital Enrollment & Forms
| Drag and drop templates | With Digital Enrollment & Forms, you can easily drag and drop the different templates of forms and customize them according to your needs. So, designing the forms and enrollments takes a few seconds. |
| Faster rendering of forms | Digital Enrollment & Forms allows faster form rending for eCommerce stores. The forms can be rendered instantly, be it the registration form, personal information feeding for discount offers, applying for notifications, or anything else. |
| Updates | The component updates itself frequently to ensure continuous creativity in form design. New templates and visuals are added to the portfolio much frequently which allows you to choose new designs according to niche of your website. |
| Automated form conversion | The new feature of this component allows you to seamlessly transform the legacy PDF forms as well as traditional input fields into digital, mobile-responsive, and adaptive forms. These forms can then be connected to analytics and themes powered by Adobe Sensei. |
| Utmost Security | Digital Enrollment and Forms have inbuilt security patches, ensuring that the details and information the customer feeds in the form are secured and not shared with third parties without permission. |
| Adobe signature | Users must have an electronic signature while filling out the electronic forms. So, Adobe Signatures helps the users to create their online signatures and use them to fill out the form and prove the authenticity. |
Some interesting figures about Digital Enrollment and Forms
- As per IDC, participants and firms have experienced an ROI of 379% in 3 years on their AEM Forms investment in 13 months.
- Companies have leveraged savings of $242k per 100k forms, thanks to various benefits like higher form completion rate, less staff processing time, higher productivity, and elimination of paper and pricing.
- The abandonment rate has reduced by 20% as mobile forms extend the customers’ reach, provide a better experience, grow revenue, and increase conversion.
4. Cloud Service
Adobe Experience Manager has its very own cloud service. All the data collected from the various tools of Adobe Experience Manager is stored on the Adobe cloud, which delivers a seamless experience to the users. AEM’s cloud service helps the company provide top-notch solutions and benefits to its users. Kudos to this service; many companies have reported a 40% increase in their administrative efficiencies and a 50% increment in their processing speeds.
Core Competencies of Cloud Service
| Scalability | Adobe Cloud services have been developed to adapt to the increasing demand of your customers and deliver a smoother experience to your audience without any hindrance. The architecture of adobe cloud service is designed to autoscale according to your business’s demand in a matter of seconds. |
| Security | Adobe takes security at the top of its list and ensures that clients’ data on their cloud is secured in every situation. Adobe maintains standards of ISSA, ICS, M3AAWG, OWASP, SAFECode, ISACA, FIRST, EWF, CSA, CIS, and Bay Area CSO Council. |
| Automatic updates | Adobe provides automatic cloud service updates; thus, you continuously leverage the benefits of the most updated version. So, you need not to worry about manually upgrading or paying for the same. |
| Customer journey analytics | Adobe cloud connects each touchpoint of the customer journey in real-time and thus can quickly provide valuable data to the team so they can enhance their services and offerings. Hence, the cloud services offered by Adobe enhance the customer experience to a significant extent. |
What eCommerce Platforms Are Supported by AEM?
| Adobe Commerce | Adobe Commerce, previously known as Magento, is one of the most preferred eCommerce platforms for users. One can easily integrate the different components of AEM into Adobe Commerce Store to elevate efficiency. |
| Bigcartel | A well-known web-based eCommerce platform that provides free hand to retailers and artists for their business can also be integrated with Adobe Experience Manager to further enhance productivity. |
| BigCommerce | A go-to platform for establishing B2B and B2C eCommerce stores is BigCommerce. You can leverage all the components of AEM with your BigCommerce-based store through a streamlined integration. |
| Commercetools | Commercetools is one of the leading commerce solutions which is built on modern MACH (Microservice-based, API-first, Cloud-native, and Headless) principles. You can further transfigure the potential of the platform by integrating AEM into it. |
| Salesforce | A CRM software giant, salesforce helps businesses to know their customers better. When integrated with AEM, you can leverage significant insight into your consumer behavior to take the business to the next level. |
| SAP | SAP is a leading brand in the ERP software industry. Here SAP stands for System Applications and Products in Data Processing while ERP stands for Enterprise Resource Planning. |
| Shopify | There are more than 6,312,392 Shopify Plus stores in 2022 that can leverage the capabilities of AEM. |
| Squarespace | Squarespace is a known platform for building customizable websites and online stores. At the same time, Squarespace stores can easily be integrated with AEM. |
| Volusion | You can build innovative stores and ecommerce sites with Volusion, as it comes with a range of options in themes and designs. Further, you can also integrate the capabilities of AEM to your Volusion store. |
| Wix | Popular for its advanced functionalities that bring the vision to life, Wix is a giant eCommerce development platform. Adding more spark to its functionalities, Wix can also be integrated with different components of Wix. |
| WooCommerce | WooCommerce helps its users to build a customizable, open-source eCommerce store that takes offline businesses to new heights. Integrating the competencies of AEM further elevates efficiency. |
Commerce Integration Framework (CIF) Version Provided by Adobe
There are two versions of the Commerce Integration Framework that Adobe provides.
| CIF on-premises | CIF Cloud | |
|---|---|---|
| Supported AEM versions | >> AEM on-prem or AMS 6.x | >> AEM AMS 6.4 and 6.5 |
| Back-end | >> AEM, Java >> Monolithic integration, pre-build mapping (template) >> JCR repository | >> Magento >> Java and Javascript >> No Commerce data stored in JCR repository |
| Front-end | >> AEM server-side rendered pages | >> Mixed page application (hybrid rendering) |
| Product Catalog | >> Product importer, editor, caching in AEM >> Regular catalogs with AEM or proxy pages | >> No product import >> Generic templates >> On-demand data via connector |
| Scalability | >> Can support up to a few million products (depending on the use case) >> Caching on Dispatcher | >> No volume limitation >> Caching on Dispatcher or CDN |
| Standardized Data Model | >> No | >> Yes, Magento GraphQL schema |
| Availability | >> Yes: >> SAP Commerce Cloud (Extension updated to support AEM 6.4 and Hybris 5 (default) and maintains compatibility with Hybris 4 >> Salesforce Commerce Cloud (Connector open-sourced to support AEM 6.4) | >> Yes via open source via GitHub. >> Magento Commerce (Supports Magento 2.3.2 (default) and compatible with Magento 2.3.1) |
| When to Use | >> Limited use-cases: For scenarios where small, static catalogs may need to be imported | >> Preferred solution in most use-cases |
How Emizentech Can Help You Leverage AEM for Your Business?
Emizentech, with an experience of more than a decade, has managed to establish a strong brand identity for itself in the market. With our team of expert developers and programmers, we can help you leverage every service of Adobe Experience Manager. With a broad portfolio in AEM services integration, we ensure your business always catches up in technology. At Emizentech, we can help you with the following-
- Customer integration of Adobe Experience Manager with your ecommerce engines like Shopify, Magento, or Salesforce Commerce Cloud.
- AEM features include personalized content, dynamic product displays, targeted promotions, and enhancing the customer experience on ecommerce sites.
- Optimizing your ecommerce platform and AEM to elevate site scalability and performance.
- Continuous maintenance and support to ensure that the integration is up-to-date and fully functioning smoothly.
Wrapping Up
eCommerce has been reshaping the customer experience and how they consume things. However, due to the plethora of benefits that ecommerce offers its customers, competition in this online landscape has increased significantly. For the same, business owners now tend to use additional tools and technology which can secure a competitive edge for their business. AEM or Adobe Experience Manager Services is one of those tools that entirely transfigures the capabilities of eCommerce business.
The components of AEM, such as Adobe Content Management, Adobe Asset Management, Adobe Enrollment & Digital forms, and Adobe Cloud Services, add significant capabilities to manage the content, inventory, documents, digital forms, and storage. Providing business owners with important insight, AEM helps them to enhance the quality of their services.
FAQs Frequently Asked Questions
Yes, Adobe Experience Manager (AEM) does support eCommerce integrations. AEM offers tools and features that allow you to integrate your eCommerce platform with your website, such as product catalogs, shopping carts, and checkout pages. AEM also integrates with popular eCommerce platforms, such as Magento, SAP Hybris, and Salesforce Commerce Cloud (formerly Demandware). It also lets you easily manage and personalize customer experiences across channels like web, mobile, and email.
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