Shoppers globally are always on the lookout for offers that give them rewards, discounts, or even better cash back. In today’s fast-paced digital world, apps that offer these savings solutions are quickly becoming indispensable. Trending in the name of cashback apps, these apps enable you to not just buy what you want but also get a share of your purchasing amount back in your accounts. In short, cashback apps are becoming a big hit among users for all the right reasons.

Cashback app development like Upside serves as an excellent example of how providing tempting advantages, a simple user interface, etc can result in the enormous popularity of an application. These applications are dominating the global market with a majority of users lookin for similar portals. The reasons? It’s pretty simple – They benefit both users and developers since they capitalize on everyone’s desire to cut costs.

Are you someone with great ideas about developing a cashback app and wondering how to turn them into a profitable reality? This article is your guide to understanding not just what is Upside app but also how to build a cashback app like Upside and discover its benefits, features, costs, and more. So, what are you waiting for? Let’s jump right in and explore how developing a cashback app could be your big move towards success.

What Is Cashback App Development?

Cashback app development is the process of developing mobile applications that offer consumers rewards or cashback on their purchases. These applications allow users to earn cash, points, or coupons in exchange for a certain percentage of their purchases from various stores and service providers.

For example, when you build a cashback app like Upside, you’re building a marketplace where customers can search for discounts, make purchases using the app, and be paid back with cashback. These apps are very popular since users save more money the more they purchase.

Cashback coupon app development is all about providing users with special coupons that give them the benefits of extra savings. It’s one of the smartest and most strategic ways to attract users, as everyone loves getting a little something back when they shop. Since these apps are all about saving money they’ve become such massive hits in today’s market.

How Does Cashback Apps Work?

Imagine getting rewarded every time you fill up your tank, grab a coffee, or buy groceries. That’s the power of cashback apps! They turn regular shopping into an opportunity to earn money back, making them incredibly attractive to users. If you’re looking to develop a cashback app like Upside, understanding how these apps work is the first step toward creating a successful platform. The process can be understood through these easy steps:

1. Sign Up

Users must first create an account to use a cashback app. Typically, this involves providing basic information such as an email address, setting a password, and occasionally connecting a payment option. Because the sign-up process is simple and quick, users can start saving immediately.

2. Browse Offers

After registering, consumers can peruse the app’s wide variety of deals. These deals may include direct cashback incentives from participating businesses, discounts, or exclusive promotions. The app usually classifies these offers according to the user’s buying habits, making it simple for the user to locate the best prices.

3. Shop Through the App

To take advantage of the offers, users need to shop through the app. Whether it’s online shopping, booking a service, or visiting a physical store, the app tracks the purchases made through the links provided. This ensures that the user is eligible for the cashback.

4. Make a Purchase

After selecting an offer, users proceed to make a purchase as they usually would. The cashback app tracks the transaction and verifies it with the retailer. This seamless process makes it easy for users to continue shopping as usual while earning rewards.

5. Earn Cashback

Once the purchase is confirmed, the cashback is credited to the user’s account. The amount earned varies depending on the deal and the amount spent. Users can see their earnings accumulate over time, making the app a satisfying tool for consistent savings.

6. Withdraw Funds

Once consumers have earned enough cashback, they can utilize PayPal, their bank account, or even purchase gift cards with the money. The simple withdrawal procedure enables individuals to make use of their money anytime they’d like.

Why Build A Cashback App Like Upside App: Cashback Apps Market Overview

The global cashback apps market is booming, with an estimated value of $3127.9 million in 2021, projected to reach 6143.03 million by 2031, growing at a robust CAGR of 6.98%.

Over the past year, cashback app usage has surged by 32%, and the top five platforms alone account for 68% of total market traffic. Customers are increasingly drawn to these portals, spending an average of 18% more when shopping through them. In fact, the cashback industry returned an impressive $1.8 billion to consumers last year. For eCommerce businesses, partnering with leading cashback sites has proven lucrative, resulting in a 22% increase in returning customers. Additionally, 58% of online shoppers now cite cashback offers as a critical factor in their choice of retailer.

Creating a cashback app like Upside is a strategic move for long-term business growth and revenue generation. With a large and growing user base, these apps offer consistent income through affiliate partnerships while driving consumer loyalty and frequent purchases. The increasing demand for value-driven shopping experiences makes this the perfect time to enter the market, ensuring the app’s sustainability and success.

Types Of Cashback Apps You Can Develop

The various types of cashback apps are one of the most sturdy ways for businesses to attract and retain customers. Each app type offers unique benefits that cater to different shopping behaviors. Whether you’re looking to build a cashback app focused on pre-purchase deals, niche markets, or task-based rewards, the opportunities are endless! Following are some of the most trending and widely used types of cashback apps.

1. Pre-purchase Coupons and Discounts + Cashback

This kind of cashback application combines cashback rewards with additional discounts through coupons. Before making a purchase, customers may examine the available deals, apply a discount, and then get extra cashback on top of their savings. Shoppers benefit from maximizing their savings at every turn, which makes this app model more alluring to budget-conscious buyers.

2. Post-purchase Cashback App

After making a purchase, consumers can earn rewards with post-purchase cashback apps. The application handles the payback based on the purchase details, and users only need to validate their purchases or upload their receipts. This model is well-liked since it only demands a little work from the user and works with both in-store and online buying experiences.

3. Niche Cashback App

A niche or a specialized cashback app concentrates on particular product categories or types, including groceries, vacation, or green products. These apps can increase user loyalty and engagement by providing highly relevant promotions and rewards to a specific audience. With this specialised approach, businesses can reach out to passionate consumer groups and cultivate a loyal user base.

4. Task-based Cashback App

Task-based cashback applications give users rewards for accomplishing specific tasks or activities, including watching a video, filling out a survey, or testing out a new product. By gamifying the buying process, this kind of app encourages users to interact more regularly and receive incentives for their time and effort. It’s an excellent method to boost user engagement and maintain the app’s interest.

5. Receipt-scan Cashback App

Users can earn cashback in an easy-to-use manner by using receipt-scan cashback apps. Users use the app to scan their receipts after making purchases, and the app processes the cashback based on the stores or qualifying items. Because it supports both online and offline transactions, this model is adaptable and user-friendly, making it available to a broad spectrum of customers.

Benefits Of Developing A Cashback App

Developing a cashback app offers a win-win situation for both users and businesses. For users, it’s all about saving money and getting rewarded for their everyday purchases, while for businesses, it’s a powerful tool to attract more customers, boost sales, and build loyalty. A cashback app serves as a bridge that connects consumer needs with business goals, creating value for everyone involved. Let’s break down the specific benefits:

Advantages for Users

1. Spend Less on Purchases

Cashback app development allows users to save money on a wide range of purchases, including travel bookings, groceries, and clothing. By earning a percentage of their spending back in cash, users can stretch their budget further, effectively lowering the overall cost of their purchases. This financial benefit encourages more frequent use of the app, as users see tangible savings accumulate with each transaction.

2. Obtaining Special Offers

Many cashback apps offer exclusive discounts, deals, and special promotions that are not available elsewhere. These unique offers provide users with opportunities to save even more, enhancing the overall value they receive from using the app. By frequently updating these deals, the app keeps users engaged and motivated to check for new ways to maximize their savings.

3. Practical And Simple To Use

These apps are designed to be user-friendly, making it easy for anyone to access. With just a few taps, users can browse available offers, make purchases through the app, and track their cashback earnings. This convenience is a significant advantage, as it allows users to save money effortlessly, without having to jump through hoops or deal with complicated processes.

4. Spending Flexibility

Cashback apps offer users the flexibility to decide how they want to use their earnings. Whether they prefer to redeem their cashback as gift cards, apply it toward future purchases, or withdraw it directly into their bank accounts, the choice is theirs. This flexibility makes the app more appealing, as it caters to different preferences and needs, giving users control over how they benefit from their savings.

5. Enhanced Shopping Experience

Users can transform everyday shopping into a more rewarding experience with these apps. By earning rewards on regular purchases, they gain an extra layer of satisfaction, making shopping feel more enjoyable and worthwhile. This positive reinforcement encourages continued use of the app, as users are motivated by the ongoing benefits and the sense of getting more value for their money.

Business Benefits

1. Boost Client Loyalty

When you create a cashback app, you pave the way for customer loyalty. By providing rewards for repeated purchases, businesses can create a loyal customer base that is more likely to return and make additional transactions. This loyalty not only strengthens customer relationships but also enhances the overall customer experience, as users feel appreciated and valued for their patronage.

2. Increase Income and Sales

Offering cashback incentives can lead to a direct increase in sales and revenue for businesses. As customers are encouraged to spend more to earn rewards, businesses see a higher volume of transactions. This increase in sales not only boosts immediate revenue but also helps attract new customers who are drawn to the value offered by the cashback program, further expanding the customer base.

3. Acquire Important Customer Knowledge

Cashback app development provides businesses with valuable insights into customer spending habits and preferences. By analyzing the data collected through the app, companies can better understand their customers’ behavior and personalize their marketing strategies accordingly. This targeted approach enables businesses to optimize their offerings, improve customer satisfaction, and increase the effectiveness of their promotional campaigns.

4. Enhance Brand Recognition

Developing a cashback app can significantly enhance a company’s brand recognition. By associating the brand with valuable rewards and a positive shopping experience, businesses can strengthen their reputation in the market. Customers are more likely to remember and choose a brand that offers them benefits, leading to increased brand loyalty and a stronger market presence.

5. An Edge over Competitors

In a competitive market, to build a cashback app can give businesses a distinct advantage. By offering rewards and savings, companies can attract price-conscious customers who are always on the lookout for the best deals. This not only helps in retaining existing customers but also draws in new ones, positioning the business as a leader in delivering value and customer satisfaction.

Top 5 Cashback Apps Ruling The Market Alternate To Upside App

Following are the top 5 cashback apps that are ruling the market, offering great alternatives to the Upside app.

1. Fetch Rewards

Almost any store’s receipts can be scanned to earn points using the well-known application Fetch Rewards. Fetch Rewards converts your receipts into points that can be exchanged for cash cards or gift cards, regardless of what you’re purchasing for—food, apparel, or home goods. Families trying to cut costs on groceries, especially like it because the app is user-friendly and offers a large selection of goods. Regular customers will find it to be a pleasant experience as they accrue points for their purchases.

Want to build a cashback app that helps users save on everyday essentials? Start developing a cashback app like Upside today!

2. Shopmium

When looking to get cashback on necessities from the grocery store, Shopmium is the app to use. It provides special discounts on common supermarket items, including yogurt, wipes, and cleaning supplies. After selecting a deal, making a purchase, and uploading a receipt via the app, users can get their cash back. Without having to look for coupons, it’s an easy method for consumers to save money on necessities. Shopmium serves consumers on a tight budget who wish to make the most out of their savings on necessities.

Ready to create a cashback app that focuses on grocery savings? Let’s help you build a cashback app that resonates with your audience!

3. Rakuten

Formerly known as Ebates, Rakuten is a top cashback application for online retailers. With more than 3,500 partner retailers, Rakuten offers users the chance to get cashback on a wide range of products, including apparel and gadgets. For individuals who often purchase online, it’s a dependable choice that provides substantial discounts in a wide range of categories. To access offers and earn rewards, users only need to begin their shopping trip using the Rakuten app. Tech-savvy customers who enjoy obtaining the most value for their money while purchasing online may find Rakuten appealing.

Looking to build a cashback app that covers a wide range of online stores? Develop a cashback app like Rakuten and tap into the growing eCommerce market!

4. Ibotta

Among the best apps for grocery shopping is Ibotta, which gives users cashback on particular goods. Through the app, users can submit a snapshot of their receipt after making purchases to get prizes. Ibotta is particularly well-liked by homes trying to cut costs on food and other daily necessities. Because it is simple to use and intuitive, customers may quickly accumulate savings on their frequent shopping excursions. Families and individuals who value convenience and want to get the most out of their grocery budgets are catered to by Ibotta.

Want to create a cashback app that helps users save on their grocery bills? Start building your own cashback app like Ibotta today!

5. Dosh

Dosh is a fantastic option for people who enjoy going out to dine and seeing new places because it specializes in eating and travel incentives. By merely connecting their credit or debit cards to the app, users can get cashback on travel expenses as well as at partner eateries. Dosh tracks transactions automatically and provides cashback, so users don’t have to look for discounts or file receipts. It’s a simple method to accrue rewards, especially for travelers and regular diners. Dosh appeals to customers who want to travel and eat out since it provides a hassle-free solution for them to save money on their favorite pastimes.

Interested in developing a cashback app that rewards dining and travel enthusiasts? Let’s help you build a cashback app like Dosh that stands out in the market!

Must-Have Features For Cashback App Development

When building a cashback app, it’s essential to include features that cater to users, merchants, and admins. Each panel serves a unique purpose, ensuring smooth operations, enhanced user experience, and effective management. Here’s a breakdown of must-have features for the user, merchant, and admin panels in your cashback app:

User Panel Features

Feature Description 
User Registration and LoginAllows users to easily sign up and log in to access the app’s features.
Profile ManagementEnables users to update their personal information and preferences.
Cashback TrackingUsers can monitor their cashback earnings in real-time.
Transaction HistoryProvides a detailed record of all past transactions, helping users track their spending and savings.
Search and Filter OptionsAllows users to quickly find offers and deals based on categories or preferences.
Notification SettingsUsers can customize alerts for new offers, cashback updates, and more
Refer a Friend FeatureEncourages users to invite others to the app by offering referral bonuses
Customer SupportProvides users with easy access to help and support whenever they need it.
Secure Payment OptionsEnsures that users can safely link their payment methods and make transactions within the app.
Redemption OptionsOffers users various ways to redeem their cashback, such as through gift cards or direct transfers.

Merchant Panel Features

Features Descriptions 
Merchant registration and loginAllows merchants to sign up and access the app’s features specifically tailored to their needs.
Dashboard for performance trackingProvides merchants with insights into their sales and offer performance, helping them optimize their strategies.
Offer managementMerchants can create, modify, and manage their cashback offers to attract more customers.
Payment historyDisplays a detailed history of payments received and pending transactions for easy financial tracking
Customer feedbackAllows merchants to view and respond to customer reviews and feedback, enhancing their service
Promotion toolsOffers merchants various tools to promote their offers and reach a larger audience.
Redemption validationMerchants can verify and validate cashback redemptions to ensure accurate transactions.
Analytics and ReportingProvides merchants with detailed reports and analytics on customer behavior and sales trends.
Communication with usersAllows direct communication with customers for promotions, updates, or support.
Customer supportMerchants have access to support services for any issues or queries they encounter

Admin Panel Features

Features Description 
User and merchant managementEnables the admin to oversee and manage both user and merchant accounts, ensuring smooth operations.
Content managementAdmins can update and manage the app’s content, including offers, banners, and more.
Transaction monitoringKeeps track of all transactions within the app to ensure transparency and accuracy.
Commission managementAdmins can manage and set commissions for transactions, ensuring fair revenue distribution.
Report generationAllows the generation of detailed reports for performance analysis and decision-making.
Security settingsAdmins can configure and manage security protocols to protect user and merchant data
Support ticket managementFacilitates the handling of support requests and issues, ensuring timely resolution.
Feedback and review managementAdmins can monitor and manage reviews and feedback to maintain the app’s quality and user satisfaction.
System settings and configurationsProvides control over app settings, ensuring that everything runs smoothly and efficiently.
Analytics and insightsOffers detailed analytics and insights to help the admin make informed decisions and optimize the app’s performance.

Advanced Features To Consider To Build A Cashback App

Regarding cashback app development, incorporating advanced features can significantly enhance user experience and set your app apart from competitors. These features not only improve functionality but also increase user engagement and retention, making your app a preferred choice in the market. Here’s a list of advanced features to consider when developing a cashback app like Upside: 

Features Description 
AI-powered personalized recommendationsUses AI to analyze user behavior and preferences, offering tailored cashback deals that are most relevant to them.
Augmented reality for in-store cashback offersAllows users to view and interact with cashback offers in real-time through AR, enhancing the shopping experience.
Blockchain integration for secure transactionsEnsures highly secure and transparent transactions, building trust with users by protecting their financial data.
Integration with digital walletsOffers seamless payment and redemption options by linking with popular digital wallets like PayPal, Google Pay, and Apple Pay.
Multi-language supportExpand your app’s reach by supporting multiple languages, and catering to a diverse user base across different regions.
Geolocation-based cashback offersProvides users with cashback deals based on their current location, making the app more relevant and useful for local shopping.
Social media integration for sharing cashback dealsAllows users to share cashback offers and deals with their social networks, driving more traffic to the app and increasing user engagement.
Gamification elements for user engagementIntroduces game-like features such as challenges and rewards to keep users engaged and encourage regular app usage.
Voice search for cashback dealsLet’s users quickly find cashback deals by simply speaking into their device, making the app more accessible and user-friendly.
Integration with loyalty programsLinks cashback offers with existing loyalty programs, giving users additional benefits and reasons to use the app regularly.

Also Read: Top 15 Cash Advance Apps like MoneyLion

How To Build A Cashback App Like Upside: A Step-by-Step Process

Building a cashback app like Upside requires careful planning and execution to ensure it meets user expectations and stands out in the competitive market. It’s not just about having a great idea; it’s about bringing that idea to life in the right way to achieve the best results. Here’s a step-by-step guide to help you create a successful cashback app.

1. Define the Concept and Target Audience

Start by clearly defining your app’s concept and understanding your target audience. Are you focusing on a specific niche, like grocery shopping, or a broader market? Knowing your audience will guide every decision you make.

2. Choose the Right Cashback Model

Choose a cashback plan that’s suitable for your users’ requirements and corporate objectives. The decision you make about your app’s pre-purchase discount model or post-purchase payback will impact how customers are drawn to and stay on it.

3. Select the Technology Stack

Select a scalable and dependable technological stack to enable the functionality of the app. As your app expands, the correct tech stack simplifies maintenance and updates and guarantees smooth operation.

4. Develop the App’s Features

Prioritize developing features that are necessary, such as secure payment methods, cashback tracking, user-friendly UI, and user registration. To ensure a smooth experience, the features should satisfy the needs of both consumers and merchants.

5. Integrate with Payment Gateways and Third-Party Services

Make sure your app interfaces with third-party services for offer management, customer support, and analytics, as well as supports a variety of payment channels. Performing this step is essential to guarantee a safe and easy payment process.

6. Implement Security Measures

Security is the highest priority when conducting financial transactions. Strong security measures, such as data encryption and secure authentication, are necessary to safeguard user information and foster confidence.

7. Test and Launch the App

Check the app thoroughly for bugs and faults before launching. After testing is over and you are satisfied with its functionality, launch it and begin promoting it to attract users.

How Much Will It Cost To Develop A Cashback App?

Now that you’ve decided to build a cashback app like Upside, the next question on your mind is probably, “How much will it cost?” The cost of developing a cashback app can range between $20,000 and $200,000. Several factors influence this, including the experience and expertise of the development team—where seasoned professionals typically charge higher rates. Additionally, the total cost is determined by the complexity of the user interface, the choice of technology stack, the overall design, and whether you’re developing for multiple platforms such as iOS and Android.

So, the overall cost of developing a cashback app will range from $20,000 to $200,000. The cost of app development will also depend on the experience and skill level of the development team you select; more seasoned experts will usually charge more. It will also depend on the user interface, technological stack, general design, and whether or not you’re building for various platforms (iOS, Android, etc.).

Trending Tools And Technologies, We Used To Build A Cashback App

In today’s competitive market, using the right tools and technologies is crucial to developing a high-performing and user-friendly cashback app. The choice of these tech stacks can significantly impact the app’s functionality, security, and overall user experience.

Category Tools/Technologies 
Design ToolFigma, Adobe XD, Invision
Frontend React Native, Flutter, HTML5/CSS3, JavaScript
Backend Node.js, Django, Ruby on Rails, Express.js
Database MongoDB, MySQL, PostgreSQL, Firebase Realtime Database
Payment Gateway Stripe, PayPal, Braintree
Cloud Services AWS (Amazon Web Services), Google Cloud, Microsoft Azure
Analytics & Tracking Google Analytics, Mixpanel, Firebase Analytics
Security OAuth 2.0, SSL/TLS, JWT (JSON Web Tokens)

How To Monetize Your Cashback App?

Now that your cashback app is ready, it’s time to move towards the next step—monetization. Monetizing your cashback app is critical to ensuring its long-term success and profitability. By choosing the right strategies, you can create a steady revenue stream while offering value to your users.

  • In-App Purchases (IAPs): You can offer extra features, premium content, or virtual items for users to purchase within your app. This allows users to enhance their experience while generating revenue for your app.
  • Subscriptions: Introduce subscription plans, like monthly or yearly memberships, that give users access to exclusive features or content. This model ensures a consistent flow of income as users pay regularly to enjoy added benefits.
  • Placements for Advertising: To incorporate relevant advertising into your app, use formats such as banners, interstitials, or rewarded videos. Ad networks like Google AdMob can help you efficiently monetize this space without overloading your consumers.
  • App Data Monetization: Make money by using non-personal, aggregated user data. Advertisers highly seek this data for focused advertising campaigns, making it a valuable asset that may be made profitable without jeopardizing user privacy.
  • Freemium Offers: Offer a free, feature-limited version of your app in the freemium model. Encouraging consumers to subscribe to a paid version will give you a straightforward approach to turning free users into paying customers by providing them full access.

Future Trends In Cashback App Development 

As cashback apps continue to grow in popularity, staying ahead of future trends is crucial for success. Here are some key trends that are shaping the future of cashback app development:

1. Hyper-Personalization

Customizing the user experience to individual preferences is becoming essential. Apps will use data to offer personalized deals, recommendations, and cashback options that resonate with each user’s unique shopping habits.

2. AI-powered Chatbots and Virtual Assistants

Integrating AI-powered chatbots and virtual assistants will enhance customer support and interaction. These tools can provide instant responses, guide users through the app, and even suggest deals based on past behavior.

3. Compatibility for Foldable Devices

With the rise of foldable devices, apps need to be adaptable to different screen sizes and orientations. Optimizing your cashback app for these devices will improve user experience and broaden your audience.

4. Focus on Sustainability and Social Impact

Consumers are increasingly attracted to brands that prioritize sustainability. Cashback apps that offer deals with eco-friendly brands or contribute to social causes will resonate more with conscious consumers.

5. Cryptocurrency Cashback Options

As cryptocurrency gains mainstream acceptance, offering cashback in digital currencies could become a significant trend. This adds a modern twist to traditional cashback, appealing to tech-savvy users.

Why Consider EmizenTech For Cashback App Development?

When it comes to building a successful cashback app, partnering with the right mobile app development company is crucial. EmizenTech stands out as a top choice for cashback app development services thanks to our extensive experience and proven track record. With years of expertise in the industry, we’ve created hundreds of apps that are not only innovative but also highly effective in engaging users and driving business growth. Our team of skilled developers is well-versed with the best in technologies and trends, ensuring that your app will be cutting-edge and perfectly tailored to your business needs.

At EmizenTech, we take pride in delivering top-notch cashback app development services that go beyond just coding. We work closely with you to understand your vision and transform it into a profitable reality. Our commitment to quality and customer satisfaction means that you’ll receive an app that is not only functional but also user-friendly and scalable for future growth. If you’re looking to develop an app for cashback that stands out in the market, EmizenTech is your go-to partner for success. Let’s bring your app idea to life!

Conclusion 

Cashback app development is rapidly gaining popularity, emerging as a wise investment choice for businesses looking to tap into the growing demand for savings and rewards. To ensure your app stands out in this ever-growing market, it’s imperative to incorporate the right features, stay updated with the latest trends, and utilize cutting-edge technologies. By doing so, you create a user-friendly and engaging platform that not only attracts a large audience but also sustains long-term success. If you’re ready to develop a cashback app like Upside or create a unique solution tailored to your business needs, EmizenTech is the partner you can trust. With our expertise in cashback app development, we’re here to help you bring your vision to life. 

So what’s the wait for? Let’s build something great together!

Frequently Asked Question

How long does it take to build an app like Upside?

Building an app like Upside typically takes 4-6 weeks. This timeline includes planning, design, development, and testing to ensure smooth operation.

What are the typical challenges of developing a cashback app like Upside?

Developing a cashback app involves challenges such as ensuring secure payment processing, integrating multiple retailers, managing large databases, and providing a seamless user experience. Balancing all these factors is critical to delivering a successful app.

Can you re-design and develop my existing cashback app?

Absolutely! At EmizenTech, we can re-design and develop your existing cashback app to enhance its performance, update its look, and add new features. Whether you are looking for a complete makeover or specific improvements, we’re here to help you make it better.

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Author

CTO at Emizentech and a member of the Forbes technology council, Amit Samsukha, is acknowledged by the Indian tech world as an innovator and community builder. He has a well-established vocation with 12+ years of progressive experience in the technology industry. He directs all product initiatives, worldwide sales and marketing, and business enablement. He has spearheaded the journey in the e-commerce landscape for various businesses in India and the U.S.

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