While running towards success, an eCommerce business everyone just dreams about living in the heart of the audience and ruling the market, fortunately. Nowadays, for pulling out such a dream in this world of realism, eCommerce businesses are turning to eCommerce mobile apps. Undoubtedly, this path will reach the desired end surely, along with the global brand promotion.
In this blog we will let you know why we should switch from eCommerce stores to mobile ecommerce apps, significant aspects to incorporate during mobile application development, advantages of eCommerce apps, and a lot more. So, let’s get started.
Why Mobile Commerce -Stats 2020
Well, first let’s check out the statistics that will offer us a reason to incline towards mCommerce apps. The following mobile commerce revenue and usage statistics let us focus on the fact that in the latest scenario, the mobile commerce segment is winning a huge momentum. It’s magnetizing both the users and commerce businesses to switch onto the mobile domain for bestowing a plethora of options.
- About 49% of consumers shop through smartphones all over the world.
- While categorizing deeper, it has been noticed that as compared to Android, iOS attracts more conversions with 1.81 and 2.11 values, respectively.
- When it comes to adding items in the shopping carts, it has been found that approximately 10.21% of users are using their smartphones, whereas 11.63% of them are still depending on desktop apps.
- In 2019, worldwide over 1B mobile users made the use of coupons for shopping purposes.
- By the end of 2019, the total $2.3 trillion mCommerce transactions were recorded.
- By the end of 2021, the mCommerce revenue is anticipated to touch $3.56 trillion.
- By this year, 2020, the mobile wallet market is expected to hit $5.3 trillion.
- Till the end of 2020, the mobile proximity payment (MPP) will witness a great rise to 1 billion from 721.2.
Retail mCommerce sales via smartphone in the US 2018 – 2022
Presently, various startups are speeding-up to win the eCommerce competition focusing on strategies by fixing mobile-first and website-later, as their top priority. As a matter of fact, some companies have already rooted their digital appearance for their businesses. Although, some of them are just looking for the right track to step into this dynamic and exciting world. Well, whichever be the case, this is the right time to craft not only a mobile app but also an eCommerce website. A mobile eCommerce app, also tagged as a mCommerce app or the mobile commerce application, is becoming a practice that’s earning a pull in recent years. Whilst, companies go for one or the other, but we should run with both the picks.
Also read: How to develop an ecommerce website
This is Why You Should Take a Turn – From eCommerce Store to mCommerce Apps
Obviously, we should hold a few acceptable reasons that may drive us to a decision of turning. Now, we will take you to the world of mCommerce apps where we will let you know about the features of the mCommerce mobile app that will make you come up with your outlook for turning. And trust us, after going through, your mind will also speak aloud in the favor of mCommerce app development.
Features of Mobile Commerce Apps
The features hold the importance as they accord to the building and smashing of our app. The following features arrive in-tune with the mCommerce mobile app that shows a path towards the growth of the business revenue.
Authorization of the user
To use the features on the app, the most important aspect is the authorization of the user. Once the user attains it, then next, he is permitted to make purchases on the application. At each point of time, the authorization is acquired by the API.
Push Notification is a Great Marketing Tool An App Provide
Push Notification – Google Cloud Messaging (GCM) for Android and Apple Push Notifications (APN) for iOS is the great advantages that mobile apps offer. That’s why it’s perfect to implement this trait from the starting only. Push notifications, a message that pops up on mobile devices is sent by the app publishers, regardless of the use of the app or the device. The push notification reaches the users who have installed the apps. Push notification aids in the enhancement of the user experience, engagement, retention, and acquisition.
User App Settings for Better Experience
Common for the mobile apps, settings assist the users to set the notification preferences and pick the cherished look of the interface. It accords for enhanced sales and a better experience with the app.
Catalog with Categories
All the products that are listed on our m-commerce app hold a unique ID in the database. Also, they hold a title, details, and price. Moreover, every category also has a unique ID.
Mobile Shopping Cart
A base of the functioning of an eCommerce app is a shopping cart. Sometimes, on the app, the users append items in their cart and take a checkout from the website, so we should get this cue.
Distinct Payment Methods
There exist various payment methods that we need to add to our eCommerce app. With many options, we can offer people different tracks to pay. such as net banking, Cards, Mobile Wallets, etc..
Tracking Shipment
It permits users to see the status of their orders. Additionally, E-commerce apps implement a trait to withdraw it at the starting. SMS functionality allows us to notify the customers, the exact details, about shipped and delivered goods.
Customer Support
Via online, email, phone, or chat, customer support is important. The popular eCommerce apps allow their customers to get a callback from a representative.
In this world of digitization, regardless of the location where your business resides, below we will discuss some imperative aspects that online store brands should incorporate.
How to Switch from An eCommerce Website to mCommerce App
While we carry our eCommerce app development, at a point it should be well-prepared for testing and should clutch negligible bugs while distribution. In such a case, the eCommerce website along with the associated m-commerce apps will serve the same database. Just the revelation of information will look different from the site to the mCommerce app.
Identification of Platform
When it’s the matter of developing an application out of a website made from one of the platforms, then picking the right one is vital. So, we should attempt hard to recognize the best app development platform for smooth app development.
Also read: A complete guide to develop Mobile app for eCommerce
Offering Compatible Look & Feel
As we are building on the current eCommerce website with which customers are quite familiar, it would be a perfect move if we bestow an easy look all across the whole ecosystem of mobile apps and websites. Because of this, it’s significant to hold on to this look and feel all over the board. An accordant look is also necessary for the purpose of branding. The view of the app should mirror the website’s, every time and back.
API Development
A locked structure of the software components, a CMS, makes it simple to craft websites. One of such CMS, Magento, chiefly leads to profound and simpler eCommerce web development. After all, all the software components, such as web server, platform, front-end, and database belong to the same system, they hold the caliber to exchange data with no issue. There stays no security risk because all the components are managed by the same party. Though, the same doesn’t happen with mobile apps. They never craft a closed system with the database. In the case of an application, to exchange data along with the database, it is attained through a bridge known as API (Application Programming Interface).
API Integration
To experience the enhancement in an app efficiency, robust API integration with the view of the app is imperative. The view holds the caliber to append increased details about the product. There lies static information that adheres to the page and the next, the dynamic information, it’s grabbed by the API straight from the server.
Testing
An innate edge of the post-development phase of apps is testing. A mobile app is carried through the testing phase for its traits and parameters. Such traits should perform smoothly and should get the surety from a team of quality analysts that the app performs as per the standard quality parameter. A professional tester from the manual testing team also uses the app like a user to allocate any bug or issue, if found.
Deployment
After our mCommerce app passes the testing phase successfully, it’s next uploaded for distribution on an Application Store. In general, there exist two top stores, Google Play Store and Apple App Store. Although, there lie various 3rd party app stores in this digital world.
Also Read: How to develop a mobile-friendly eCommerce website
Progressive Web Apps – The Best Among the Two
If any of us think that possesses a mCommerce app and an eCommerce app, both, is good for our business, then we should pay heed to a Progressive Web App Development (PWA). This backup can aid us in meeting the motive of both. A special hat tip goes to this technology, which permits the customers to access our business from their mobile devices as well as from their desktop, through our app or a web browser.
Well, undeniably, we can say, mobile applications have won not only this globe but also the hearts of the users. In the upcoming years, almost or most probably, every company and service will hold its website with the exact or with enhanced traits as in their sites.
Also read: Why Develop PWA for your Magento eCommerce Store?
Wrapping Up
Crafting a mCommerce app for our eCommerce store is not that tough as we usually think. A hush-hush to smooth development of an e-commerce app from the eCommerce website is choosing a leading mobile commerce development company. The one that goes ahead of coding and dedicates keenly towards the business logic, marketing, and app design.
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