How To Develop An Online Jewellery Shopping App or Store

The world of shopping has seen a tremendous shift with the advent of smartphones. Nowadays, everything, from clothes to groceries, is just a tap away. But have you ever thought about buying jewelry through an app? Imagine browsing through dazzling collections, comparing prices, or even customizing pieces, all from the comfort of your couch.

Jewellery shopping app development is bringing this vision to life. These apps aim to combine the elegance and allure of jewelry with the convenience of online shopping. But developing such an app isn’t just about pretty pictures. It involves ensuring security, providing detailed product information, and offering a user-friendly experience.

Let’s Dive into this article to explore the fascinating journey of creating a digital space for all things sparkly.

Types of Jewellery Shopping Mobile App

1. Branded Apps

• Single Brand Stores: Dedicated apps by luxury brands, offering collections exclusive to their label.
• Collaborative Brands: Fusion of multiple brands, providing unique joint collections or limited edition pieces.

2. Marketplace Apps

• General Marketplaces: Platforms offering diverse jewelry brands and styles under one virtual roof.
• Specialized Jewelry Marketplaces: Exclusively focused on jewelry, from ethnic to contemporary styles.

3. Customization Apps

Create your dream jewelry piece! Select designs, stones, and metals to craft a bespoke item.

4. Second-hand or Vintage Jewelry Apps

Discover vintage treasures or pre-loved jewelry, offering charm and history.

5. Educational Jewelry Apps

Dive into the world of gemstones, metals, and designs. Learn about jewelry craftsmanship and history.

6. Subscription or Rental Services

Rent exquisite jewelry for special occasions or subscribe to receive trendy pieces regularly.

7. Augmented Reality (AR) Based Jewelry Apps

Virtually try on jewelry! Experience how a piece looks on you before buying.

8. Local Storefronts

Support local jewelers. Find nearby stores, explore their collections, or even book appointments.

9. Auction Apps

Bid for unique and rare jewelry pieces. From antiques to newly crafted, there’s a thrill in every bid.

10. Ethically Sourced Jewelry Apps

Shop with a conscience. Ensure every piece is sourced responsibly, benefiting local communities and the environment.

11. Jewelry Maintenance and Care Apps

Tips and tricks for jewelry longevity. Find cleaning advice, storage solutions, and repair services.

12. Jewellery Catalog App

Browse extensive jewelry catalogs from multiple brands. Ideal for retailers or enthusiasts keeping up with trends.

13. Virtual Jewelry Apps

Virtual jewelry apps refer to building a mobile app that simulates a jewelry store experience online. This app helps users try on, browse, and purchase virtual jewelry, providing a digital platform for exploring and buying various accessories and ornaments without visiting a store. To get more details about the virtual jewelry app development, you can contact our team of experts today.

Why Invest in Developing a Jewellery App or Online Store?

The jewelry market’s impressive growth, coupled with changing consumer behavior and regional trends, presents a significant opportunity for investment in online platforms and apps.

1. Massive Market Growth:

• The jewelry segment amounts to US $298.40 bn in 2023. 
• It’s projected to grow to around USD 517.27 billion by 2030.
• This means the market is expanding at a Compound Annual Growth Rate (CAGR) of roughly 8.25% between 2022 and 2030.
• The market is expected to grow annually by 3.68% CAGR between 2023-2026.

2. Stable Investment:

• Fine jewelry, especially items made of materials like gold and platinum, holds significant value.
• Even if material prices dip, they often bounce back, making jewelry a relatively stable and profitable investment compared to other volatile markets.

3. Evolving Buying Behavior:

• While offline (physical stores) dominated sales in 2021, there’s a growing trend of brands moving online.
• People are becoming more trusting of online platforms, and there’s an opportunity to tap into a vast online consumer base.

4. Market Dominance by Real Jewelry:

• Even though imitation jewelry is popular due to its affordability, real jewelry, which is often pricier, dominates the market in terms of revenue.
• This suggests a sustained demand for genuine, high-quality jewelry items.

5. Asia-Pacific Market Potential:

• The Asia-Pacific region, especially countries like China and India, is expected to lead global jewelry market growth.
• There’s a cultural trend in these countries to buy fine jewelry as an investment, signaling a strong and enduring market demand.

Monetization Opportunities Offered by Jewellery eCommerce app

Sales Commission

This is the simplest and easiest monetization technique in which flat commission dollar value is paid per unit of sale. The unit of measurement for which commission is paid in the case of the jewelry business depends completely on the company’s objectives. The jewelry company associated with the mobile app pays to strike a sales commission on a particular amount of sale of the company’s products.

In-app Advertisements

In-app advertising has been an effective tool for monetizing their app by for the past many years. In this monetization technique, the mobile app gets paid through various companies for presenting them to the world through advertisements within the app. With the help of sophisticated data tracking and user targeting, the environment within an app helps advertisers to reach their users with pinpoint accuracy.

Manufacturing Profit

In the wake of some manufacturing defects, business owners look to transfer finished goods from a factory to a warehouse at a marked up price. These products arrive at the warehouse by adding a certain pre-set margin called manufacturing profit. This manufacturing profit is a great option for a jewellery app to monetize its need.

Premium Membership

Through premium membership, app owners can tremendously monetize their app. Premium members are those who pay up extra to have access to all the latest and exclusive jewellery products added to the app. Premium members pay up extra to have a look and buy the latest collection jewellery and the app developers get a valuable amount to invest in the app and this creates a win-win situation for both the parties.

Popular Mobile Apps for Jewellery Shopping

Bluestone, Ross and Simons, Tiffany & Co., CaratLane, Kay Jewellers, Sterling Jewelers, James Allen, Blue Nile and Jewellery.com are some popular jewellery shopping apps and online stores.

Attributes of a successful online jewellery app

Photography and videography

Photography and videography are pretty important if you are looking to get yourself on the gravy-train of online jewellery shopping. Customers will only be able to see the photos and videos of the jewellery products therefore both of them should be crystal clear in order to attract the customers.

Purity Certification and product details

Certification of the jewellery product should be presented to the customers to make them believe the product they are selling is genuine. Details of products also need to be shared in case the customer wants to have a look of the product somewhere else.

Lifetime Exchange and Buyback

Providing the option of lifetime exchange helps the business owners to create a great rapport with their customers. Customers are assured that there is no threshold on the time under which they need to exchange the product they bought. Buyback option should also be made available for the customers to buy back a product they returned.

Free shipping and insurance

Free shipping is another way of gaining the trust of the customers as they know that they don’t need to pay anything extra apart from the actual price of the item they are buying. Insurance of jewellery product should also be provided to the customers in case their jewellery gets misplaced.

Also Read: Best Shipping Platforms for Your eCommerce Store

Provide jewellery assistant

A jewellery assistant should be provided to all the customers which will guide them through the whole shopping process. He will keep them updated with all the latest trends going on in the market and which set of jewellery will suit them personality and budget-wise.

Offer jewellery customization

Free of cost jewellery customization should be offered to customers when they want to select a piece of jewellery. They should be assured that all of their demands would be met in regards to customizing a set of jewellery according to their needs.

Offer try and buy facility

Providing try and buy facility will further increase the trust of customers on their jewellery providers. In this way, they can order a piece of jewellery to try it at their home and select the one which suits them.

Provide Jewellery guide

A proper jewellery guide should be provided which would contain all the prices, certifications, gems, diamonds, gold colours to show the customers. The customers can go through this jewellery guide to select the jewellery they were looking for and also clear all their doubts regarding certifications.

Custom and personalized packaging

Since a jewellery set is a fragile item therefore it should be packed with all the mindfulness and with customized wrapping which will protect the jewellery from any potential danger along the way.

Display live market rates

Live market rates should be constantly displayed on the app which will give the customers assurance that they are buying the product at the appropriate price. Customers can also manage their budget according to the live market rates.

100% Return policy

When the customers have the assurity that they will be able to return the jewellery in case they bought it and it didn’t turn out to be the way they thought of it, then they can go on a shopping spree without caring a thing in the world.

Benefits of Developing Jewelry Shopping Mobile App

Let’s have a look at some of the benefits that jewelry apps can provide to jewelry business owners. 

1. Global Reach 

The jewelry store is limited to the same locality or the nearby localities. Moreover, you have a limited number of customers based on the geography. But with the presence of the jewelry store app, you can be limitless and can get much more benefits. It allows to get customers all over the globe, enabling the brand value also. 

2. Personalized Experiences

As the app has multiple features, one of the most vital features that the app plays is identifying the pattern of preference and behavior of individuals. Resulting in better-personalized recommendations based on the user’s taste, enabling higher customer satisfaction and loyalty. 

3. Sales and Inventory management 

The app enables the management of all the sales, inventory, and orders, automatically fetching it as the purchase is done. This allows the business to have better control over stocks, reducing the chances of overselling or stick shortages. 

4. Competitive Edge 

Suppose the app is well-designed and developed, taking care of all the customer’s requirements. This enables the app to have a competitive edge in the market with all the technologically advanced shopping experiences, setting the businesses apart from the competitors. 

5. Better Money Management 

With good apps come secure payment gateways that allow the users to have multiple payment options, making the buying and paying process better. The app also ensures that the payment process is smooth and secure for the users.

General Features in a Jewellery Shopping App

User Panel Features

• Easy log in/registration via email or social profile
• Create/manage profile
• Browse products and add to wishlist
• View product quality certifications
• Assistance via live chat
• Add to cart
• Physical store locator
• Order for bespoke jewellery
• Manage orders and track delivery
• View and give ratings and reviews
• Multicurrency payment options
• Multilingual support
• Push notifications

Jewellery Retailer Panel Features

• User signup/login
• Category management
• Product management
• Price management
• Add discounts and offers
• Create/manage shop listing
• Add daily deals and group deals
• Invoice management
• Add certificates and integrate with certificate providers
• Provide support and answer customer queries via chat

Admin Panel Features

• Secure login
• Manage retailer listings
• Manage jewellery product catalog
• Manage and maintain product quality standards
• Review product pricing
• Manage CMS
• Manage user profiles
• Manage categories
• Manage product shipping
• Track jewellery product delivery in realtime
• View earnings and generate various reports
• Analyze user behaviour and sales data

Advanced features to include in a jewellery shopping app

1. Social login or sign up

In earlier days you needed to sign up by providing all of your important details but nowadays all the apps include social media sign up. After signing in through social media, you don’t need to remember your id or password for logging in the next time.

2. Chatbot support

Whenever you log in the app, you will find a chatbot that will text you on your screen. This chatbot will clear all your doubts regarding the functioning of the app and guide you through the app.

Also Read: Best ChatBot Development Platforms for eCommerce

3. Push Notification

Reminders regarding all the latest collection of jewellery that has been updated are needed to be sent to the customers. Customers are also reminded of any sale or discount on their favourite brand jewellery.

4. Smart search

Search should be made easier by allowing the customers to search their favourite piece of jewellery through the modes of using an image or using their voice through their smartphones. Typing the name or details of jewellery can prove to be a tedious task.

5. In-App camera

In-app camera will provide assistance to the customers which will allow them to have a virtual conversation with the jewellery assistants on the app.

6. Effective CRM System

An effective CRM System plays a key role in maintaining the relationship between the app handlers and the customers. Proper utilization of CRM can support admins in creating a great rapport with the customers.

7. Efficient Content Management System

The content management system needs to work efficiently in order to keep all the important content related to the customers and jewellery up to date. Attractive content is the thing that will lure the customers to the app.

8. Multiple Payment Options

There should be flexibility in terms of mode of payments for the customers. Debit cards, credit cards, UPI, PayPal are some modes of payments that the customers desire and should be provided to them.

Also Read: Best Payment Gateways for eCommerce Stores & Apps

9. Multilingual & Currency support

Your app should have the support to allow the customers to pay in whichever currency they want to pay. Customers from all across the globe use the jewellery ad it would be pretty easy for them to stuff if they pay in the currency of their country.

10. Loyalty Programs

Customers which have been associated with the app for a pretty long time and buys jewellery on a consistent basis are eligible for the loyalty programs which includes various types of offers and discounts.

11. Real-time dashboards and analytics

The real-time dashboard is a dashboard that includes visualizations which are automatically updated with the most current data available. This feature helps a lot in keeping the customers updated with all types of latest products in the app.

12. PIM Integration

PIM integration systems are necessary to integrate into an app as they hold all the necessary data related to all the product information which is present within an enterprise. These systems, in general, are present with other applications for example, inventory management systems.

13. Marketing and promotion tools

Marketing and Promotion tools are the ones that prove beneficial in attracting new users by offering them coupons and discounts on their jewellery bills.

14. Tax Management

Through this feature, customers will get to know the immediate update of all the changes that have been made in the tax rates and this will create trust between the sellers and buyers.

15. Order Management Integration

Order integration helps a business to manage different stages of customer orders. Its prime job is to track the real-time status of the orders and alerts in case there are any unexpected delays.

16. Consider offering PWA along with the app

Merging the app with PWA will prove to be a masterstroke in making the app irresistible for the customers. A progressive web application is a type of application software which is delivered through the web. It is built by making use of common web technologies including HTML, CSS and Javascript. Integrating PWA will potentially eliminate the need for various native apps that are in existence today.

Also Read: Why You Should Use PWA for Your eCommerce Store

Tech stack required for jewellery development app

• Mobile SDK: Android and ios
• Push Notifications: Twilio, Push.io
• Payments: Braintree & PayPal, Stripe, E-Wallets
• Datastax: for Data Management
• GWT: for Powerful Programming
• Debian: the Universal Operating System
• Database: HBase, MongoDB, Cassandra, Postgress, Mail Chimp Integration
• SMS, Voice and Phone Verification: Nexmo, Twilio
• Real-time Analytics: Spark, Hadoop, BigData, Cisco, IBM, Apache Flink
• Streaming Media System: Wowza Streaming Engine, Nimble Streamer
• Cloud Environment: AWS

Team Structure for Jewellery app development

• Project Manager
• Back-end Developers
• QA Testers
• Delivery Manager
• UX/UI Designers
• Android/ios Developers

Total cost estimate to develop a jewellery app

Total estimation of the cost depends upon various factors:

• Business Model
• App type: Web App Development/Mobile App Development
• Platform: ios App Development/ Android App Development/ Cross-Platform App Development
• App functionality: If you include basic features in the app then it will cost less in comparison to the inclusion of advanced features

If we take all these things into consideration then on an average an app with basic features will cost in a window of $10000 to $20000.

While on the other hand, a fully-functional advanced app development costs in a range of $150,000-$450,000.

Why Should you Employ Emizen Tech to build a Jewelry Store App Development?

As there is vast competition in the market among mobile app development companies, it is necessary for businesses to choose a good jewelry app development company and a team that understands all the business needs and customers’ experiences. 

At Emizen Tech, we have experts who harness years of experience in developing complex algorithms with the use of diverse tools and technologies. Our team can help you in developing a full-featured mobile app for your jewelry brand with multiple on-demand features like virtual try-ons. 

If you are looking into elevating your jewelry store and want to provide services at a broad level. You can contact us, and we’ll suggest you the best custom solution!

Conclusion

Jewellery shopping has always been energy-sapping as you have to move from stores to stores to finally decide on a set that is worth your money. However, in this time of the pandemic, almost all businesses have moved online and this has turned out to be a blessing in disguise for online jewellery shopping apps. It has made life a lot easier for jewellery shoppers since they can choose stuff without having to trudge in the sun. So, in case you if you ever wanted to develop a jewellery shopping app, this might be the perfect time for you to get in touch with a reputed mobile app development company.