12 Benefits of Salesforce Commerce Cloud & Its Products

Improving online presence and offering a better customer experience is a primary goal for every business. Organizations are facing major challenges with – satisfying different customer choices and how to grow & build an e-commerce strategy with enough resources, time, and budget. Here, the Salesforce Commerce Cloud comes with powerful features that help deliver an excellent commerce experience.  When an organization takes the benefits of Salesforce Commerce Cloud, it streamlines the entire eCommerce process, eliminating complexity and paving the way for potential growth.

As per the research conducted on Commerce Cloud, it has been forecasted to reach approximately 22% of retail sales till July 2024. Out of 5000 live stores running on the Salesforce platform, roughly 1803 are equipped by apparel retailers, beauty & fitness shops are equipped with 587 sites, home & garden was a third popular category with 464 sites, and so on.

Wondering how the Salesforce commerce cloud can help businesses run effectively? As compared to other platforms, SFCC is built differently. It is a SaaS solution for organizations that not only want to go online but also want to provide outstanding experiences to their customers. Let’s read this blog to learn more about the benefits of the Salesforce commerce cloud that helps organizations attract, engage, & retain buyers.

What is Salesforce Commerce Cloud?

Formally, SFCC was known as Demandware, a cloud-based platform for online e-commerce businesses. It authorized organizations to manage & set up online storefronts, which provide a consistent shopping experience for shoppers. With this, businesses can manage their online stores and in-store work from a centralized platform to know customer’s shopping behavior & perspectives. This platform assures a unified shopping experience across various customers’ preferred channels, keeping their customers engaged throughout the buying journey.  

What Does Salesforce Commerce Cloud Do?

Salesforce Commerce Cloud allows businesses to connect with potential customers, deliver unified services, and enhance conversions across channels like mobile, social, and web. With the integration of Einstein AI and innovative design, the commerce cloud facilitates the overall buying process and helps B2B & B2C businesses reach customers effectively. A successful business requires a reliable e-commerce platform like the SFCC that helps them track & analyze users’ buying patterns and behaviors to enhance their growth rate. Salesforce commerce cloud features like predictive intelligence, multiple commerce capabilities, inventory management, headless commerce, and many more, through which businesses gain insights and create new innovative opportunities across different marketing channels. 

Benefits of Salesforce Commerce Cloud

SFCC offers exclusive advantages to users that help them throughout their sales and purchase journey. Here, we will discuss 12 important benefits of the Salesforce Commerce Cloud that improve business ROI.

1. Predictive Analysis

With Einstein AI in SFCC, you can analyze the customer’s data set and succeed in decision-making activities. It helps to make well-predictive forecasts about future results and market trends, like what will be their next purchase and what type of product quality they need. Predictive analysis in the Commerce cloud helps to streamline activities, enhance revenues, & mitigate risks for industries like banking, healthcare, beauty, retail, & manufacturing by generating real-time predictions to enhance sales or conversion rates. 

2. Scalability

Salesforce Commerce Cloud is one of the best revolutionary technologies that helps scale business expansion. Every industry needs the capacity to handle high & sudden traffic spikes, high volume of transactions, large inventory, and bulk order management. With this, businesses scale up automatically, build faster-loading pages, & provide secure transactions. 

3. Personalization

With SFCC, businesses have the power to turn customer’s shopping interactions into meaningful experiences. While giving personalized shopping experiences to customers, it leads to enhanced engagement, customer retention rate, & loyalty. It helps retailers increase product sales and improve business ROI and purchase suitable items per their requirements. 

4. Unified Shopping Experience

SFCC provides a centralized platform that offers a unified shopping experience to businesses and customers. It helps businesses streamline sales, operations, and purchase activities and provides an integrated solution to manage store innovations, inventory management, distribution, & e-commerce capabilities in one place. Commerce Cloud helps customers manage all their online activities, like items purchased from online and in-stores, changing order preferences anytime, selecting multiple pickup and drop locations, & returning the items without any hassle.

5. Mobile-First Capabilities

As you know, Google is also reliable for websites that embrace mobile-first capabilities & rank them at the top. So, here’s with SFCC: your site will design, look, & work the same on smartphones, tablets, & laptops. It also offers a different range of mobile-first capabilities, including faster content recovery, responsive design, enhanced search functionality, data-driven mobile UX, one-touch payment, and many more. 

6. Order Management

SFCC offers a centralized platform to manage orders & streamline the purchase experience for the users. It helps ease business activities in different ways, like tracking online orders, managing all shipping schedules, automating physical order processing, streamlining the process of order fulfillment, preventing low stock levels, and routing orders from warehouses. 

7. Manage Multiple Stores

Salesforce Commerce Cloud allows businesses to enlarge their boundaries by promoting their products & services across various online platforms. It provides great solutions to organizations spanning different countries, languages, & time zones, which means it comprises optimal data as per the culture & language, design of unique websites, & multisite management. 

8. Multitenant Cloud Platform

This is a multi-tenant cloud-based platform where businesses can share similar software infrastructure with their customers, who can access parallel services, websites, and updates. It offers core services to shoppers and upgrades them three times a year; this will avoid the manual update installment.

This architecture helps businesses to change, scale, & grow as it offers several benefits like improved stability, quick deployment, and low service disruption. 

9. Search Engine Optimization (SEO)

Salesforce Commerce Cloud empowers merchants to enhance search engine ranking, improve search speed, maximize organic tools, and boost the sale rate. It seems difficult for merchants to improve online storefronts for search engines & shoppers. This offers a good set of website architecture & tool collections to boost the search engine edge for favorable page orders. 

10. Robust Marketing Toolkit

It offers different marketing tools to businesses that help improve their online presence. This platform also provides other benefits such as product recommendations, targeted audiences, & promotional campaign insights based on artificial intelligence.

The SFCC marketing toolkit allows shoppers to select appropriate products that will increase the conversion & sales rate. Businesses can easily manage, share, engage, and optimize the content at an appropriate place. It offers a few capabilities, like managing social media profiles, running promotions, generating one-to-one shopper predictions, automating merchandising tasks, and many more. 

11. Comprehensive Customer Support

With the integration of sales and service cloud, customers will get end-to-end support, and businesses can run seamlessly 24/7. Sales representatives can get full access to customers’ databases & inventory data, which means that there are no guessing games about customers’ needs. Hence, it will generate a good customer experience and offer customer-oriented services. 

12. Easy Website Creation

The Salesforce commerce cloud has an extraordinary framework named StoreFront Reference Architecture, which helps businesses build an e-commerce website with well-designed wireframes. Unlike other platforms, SFCC provides you with several templates, commerce APIs, & developer tools to design a website with unified functionalities. 

Benefits of Other Salesforce Commerce Cloud Products

1. Salesforce B2C Commerce Cloud 

Salesforce B2C Commerce Cloud is a seamless e-commerce cloud-based platform. Businesses can develop & manage multiple websites using a single dashboard, which offers a personalized shopping experience to customers. It is designed to fulfill a unified goal: to offer good value to businesses, drive sales, & increase lead conversions. 

Benefits:

• Unified Upgrades: Commerce Cloud constantly develops new features & functionalities on the admin panel, which seems user-friendly.  
• Endless sales possibilities: Salesforce B2C Commerce is designed to reduce potential sales losses due to out-of-stock (OOS). It assures that your customers can place orders for OOS products and pick them up in stores at different times.
• Accurate Product Roadmap: B2C commerce offers an effective business product roadmap that allows you to focus on features & functionalities to increase site traffic and sales within the marketplace. 
• Cloud Services Suite: It enables you to merge a plethora of CRM & SaaS services without any hassle. 

2. Salesforce B2B Commerce Cloud 

Salesforce B2B Commerce Cloud allows organizations to design storefronts that help businesses make good purchases from online platforms. This will enable enterprises to create personalized, responsive, & engaging digital storefronts that offer perfect shopping experiences to customers. 

Benefits:

• Enhance customer retention: B2B companies deliver services by understanding the client’s requirements to enhance customer loyalty and engagement. 
• Competitive Advantage: In the B2B market, personalization keeps businesses separate, showcasing an obligation to recognize & meet different client’s requirements. 
• Updated Purchase Journeys: Modifying product pricing, recommendations, & content helps in updating the B2B purchasing journey and will make the process effective & efficient. 
• Enhance opportunities for cross-selling & upselling: Previous purchase history & personalized recommendations open different routes for cross-selling corresponding products & upselling to achieve advanced solutions.  

3. Salesforce D2C Commerce Cloud 

Salesforce D2C Commerce Cloud is a unified platform that allows B2B suppliers to sell products directly to customers without any retailer’s interference. It seamlessly connects brands with consumers in an extraordinary way that permits you to create a better experience with order management, cart, catalog, customer service, & many more. 

Benefits:

• Data collection for efficient targeting: The D2C model consists of analytics & strong data collection capabilities. Businesses can collect valuable insights from customers’ preferences, behaviors, & buying patterns that will help them update their targeting strategies & make campaigns more effective. 
• Improve customer relationships: The D2C platform enables businesses to directly engage with their clients, build strong relationships, & create a personalized customer experience. 
• Good control over messaging & branding: With this platform, businesses have full control of their messaging & branding, ensuring product quality remains constant at every touchpoint.
• Quick market responses: this model allows businesses to rapidly adapt, altering market drifts & preferences through which customers will get different product qualities & catalogs.  

4. Salesforce B2B2C Commerce Cloud 

Salesforce B2B2C Commerce Cloud is a platform where business merchants collaborate with other businesses to reach end customers. It allows organizations to grow & scale up their businesses by creating intelligent, & personalized shopping practices for buyers with partner collaboration. 

Benefits:

• Improved partner collaboration: The valuable part of the B2B2C model is partners. This Salesforce platform helps businesses know the sales rate, which offers transparency that helps maintain a long-term relationship. 
• Innovative Analytics: SFCC exhibits advanced reporting & analytics capabilities that represent businesses with valuable factors to their customer preferences & patterns.
• Mobile-focused platform: As we all know, the ecommerce market is rapidly increasing day by day.  It offers businesses responsive mobile-based e-commerce storefronts that ensure a better customer experience.
• Trusted Platform: The Salesforce B2B2C Commece Cloud is designed with CRM services, which is a trusted platform. It helps to connect the businesses to serve excellent services to the customers. 

What Types of Companies Prefer Salesforce Commerce Cloud? 

Most of the customers of Salesforce Commerce Cloud are B2B & B2C, whose main goal is to offer visitors an excellent user experience. This platform is a good solution for businesses that ensure excellent ecommerce experience in a cost-effective & efficient way. There are various industries using SFCC to claim their product use for various niches. They are named as:

• Financial Services
•  Manufacturing
• Net Zero
• Retail & customer goods
•  Public Sector
• Automotive
• Media
• Healthcare
• Life Sciences
• Communications
• Energy and Utilities

Three companies that use Salesforce Commerce Cloud

Brand 1: Columbia

Columbia sportswear company is known for its good functionality & stylish apparel. Brands footwear, accessories & clothing keep outdoor fanatics protected & relaxed, no matter where they are purchased.

Challenges: Excessive Site Maintenance, Manual updates

Solution: With the help of the salesforce commerce cloud, Columbia constantly manages daily operations of the mobile storefront & ecommerce website via a single platform, which helps reduce the site maintenance amount and manual update issues.  Additionally, Columbia can enrich, extend & customize storefront capabilities by integrating the salesforce commerce cloud with an integrated development environment (IDE). Columbia team propelled provision for mobile devices in a few weeks & opted to support about half of market handsets that generate approx. 90% of traffic.

Result – After integrating Columbia and Salesforce commerce cloud, the website speed loads fast, generating excellent user interaction results. With better inventory management, the website owner lists all their products on-site according to the user’s requirements. So, their old and new customers purchase more products to meet their needs. In addition, with the help of Marketing Cloud Einstein, they can predict more communication user requirements as per past product purchases, user behavior, interaction, and wishlists that provide a more personalized experience.

Brand 2: Brooks

Brooks is a fast-running company that has a unified performance platform that helps it attain a leading position at stores. Brooks moved to the commerce cloud and made a strong specialized team that connects directly with the customer across different channels and mobile responsive websites.

Challenges: Complex service delivery, Low customer engagement rate

Solution: With salesforce commerce cloud integration, Brooks can focus on better ways to offer services & products to runners directly. The team can focus completely on their new strategies to attract the customer.

Results: Since partnering with Salesforce commerce cloud, Brooks created an elevated user comfort, enhanced customer satisfaction rate & site performance. After site launch, the conversion rate of mobile users gets doubled as compared to last year’s conversion rate. Additionally, shoe advisor tool becomes best website feature, and Brooks attains a high customer engagement rate. 

Brand 3: FILA

FILA is the fastest-growing and most reliable sports brand.  It offers sportswear for kids, women & men and generates 83% of brand awareness, showing respondents the brand’s logo & written brand name.

Challenge: Complex Shipping functionality, Manual product catalogs

Solution: FILA used the Salesforce commerce cloud and launched a B2C commerce site to maintain a good relationship with retail customers. Creating an integrated website helps to improve customer shopping experience, dynamic pricing, and custom product catalogs for retail shoppers.

Results: With real-time visibility of shoppers’ behaviors & transactional data, a sales team can focus on various trends like hot selling products to promote services to generate more website traffic. FILA can create product offers & recommendations per the pre-purchase history, product information & brand assets.  

How Does Salesforce Company Help Businesses Implement Salesforce Commerce Cloud?

Businesses can use the transformative influence of the Salesforce commerce cloud to advance their ecommerce services. The selection of implementing salesforce commerce cloud mainly depends on the business nature; priorities set & customization requirements. Apparently, it is challenging to select the appropriate choice to implement Salesforce Commerce cloud efficient & agile. If you are looking to implement Salesforce commerce cloud services, EmizenTech is the best option for you and provides top-notch Salesforce Implementation Services. With a team of certified Salesforce experts, we help clients with development, expansion, customization, migration, testing, and more. As a trusted Salesforce Partner, we provide advanced service experience by working seamlessly to generate the best results & recommendations. 

Final Thought

Salesforce commerce cloud is a game changer & sophisticated platform in the eCommerce world that offers several benefits & capabilities to drive business growth & success in a digital marketplace. By leveraging its benefits, businesses can enhance customer engagement rates, unlock new profitable opportunities, & drive long-term success. From advanced analytics & vigorous security factors, SFCC offers everything a business needs to build a unified customer shopping experience.

While wrapping up, we hope you have well-read information on the Salesforce Commerce Cloud and its benefits in a digital world. It can be concluded that Commerce Cloud is a unified & robust ecommerce platform that has native capabilities along with customer segmentation. The decision to select SFCC depends on the business nature, priorities, and required customization amount per the customer’s buying preferences.   

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