Why Choose Adobe Experience Manager Sites? Best Fit for Your Business?

Usually, business owners hold various business units that can’t be managed easily. At the same time, they must stay updated with the trend to deliver the latest experience to their customers. Additionally, they need to integrate diverse tools and services into their websites to track, report, and offer personalized user experiences. Hence, companies encounter a need for a centralized platform that can manage every aspect of a digital experience, like content development, management, website design, and development, also customer engagement. 

Here the AEM Sites come in along with a wide range of built-in features and tools that support the organizations with these requirements. Adobe’s web content management system (CMS), known as Adobe Experience Manager (AEM) Sites, assists organizations in creating engaging digital experiences and delivering them across varied digital channels, like mobile devices and websites. Besides, AEM Sites is a comprehensive platform that can help businesses drive engagement by improving customer experience and, so, driving better results. 

In this post, we will discuss how AEM sites can help organizations from any industry vertical to create personalized experiences, ease fast time to market,  and a lot more.

Must Read: Integrate eCommerce platform to Adobe Experience Manager (AEM)

Chief Reasons To Choose AEM Sites for Your Business

1. User-Friendly Interface Eases Even Non-Techies with Content Management

Why does a business need it? 

With a user-friendly interface, your company can catch up with increased productivity, improved user satisfaction, reduced errors, and diminished training costs. 

How can businesses get it?

• A what-you-see-is-what-you-get (WYSIWYG) editor of AEM Sites lets the users’ style and format content as they create in a word processing program. Even non-technical users can use it with no expertise in HTML or CSS. 
• AEM Sites holds a visual page builder, which eases users in content creation and editing by simply using drag-and-drop components without any coding knowledge. No technical skills are required to create professional-looking and engaging pages. 
• AEM Sites users can create pages and other types of content using various content templates available, suiting their brand and styling guidelines. They will find it easy to create and publish the expected content for their businesses. 
• Content workflow management is now easy using a wide range of tools of AEM sites. Even users with non-technical backgrounds can collaborate with the team to create and review content to ensure before publishing; the content is well-reviewed and approved. 
• AEM Sites’ tools assist in previewing content and also manage varied versions to let the users witness how content will appear on different channels and devices. Also, they can get back to the content’s previous versions if required. 

2. Personalization Caliber Help Boost Engagement & Conversion Rates

Why does a business need it? 

With personalization, organizations can create a more personalized experience for their customers by crafting engaging content that will result in improved engagement, increased conversion rates, and customer loyalty. 

How can businesses get it?

• Users can segment their audience based on varied factors, like device type, geographic location, or user behavior. This way, they can target every segment according to the recorded insights and analytics. 
• With rule-based personalization, you can determine which experience or content you want to show different customer segments. Like, you can let the repeated customers view promotions created explicitly for them. 
• Real-time personalization permits users to personalize their website content in real-time to increase user interaction with your website delivering personalized experiences.
• Besides, AEM arrives with its machine learning powers that facilitate the users to automatically personalize their content based on their user preferences and behavior. 
• Users can even personalize their website content across multiple channels, be it email, mobile, social media, or web. 

3. Seamless AEM Sites Integration with Other Solutions to Help Customers from Acquisition to Retention

Why does a business need it? 

The seamless integration of AEM Sites with other solutions helps customers with a complete and expected digital experience platform. They can make their single system more functional per their business needs. 

How can businesses get it?

• When integrating AEM Sites with Adobe Campaign, you can deliver personalized communication and email campaigns to your customers. 
• AEM integration with Adobe Document Cloud permits organizations to easily build, manage, and deliver digital forms and documents. 
• AEM Sites can track and analyze websites and user behavior data when integrated with Adobe Analytics. Later, they use this data to deliver personalized experiences. 
• Users can also n integrate AEM Sites with Adobe Creative Cloud to help content creators upload assets and manage them easily within the Cly. 
• Integrating AEM Sites with Adobe Target facilitates businesses to provide personalized offers and content to customers based on their preferences and behavior. 

4. A Complete Set of Delivery Options Allow the Delivery of Personalized Experiences across Multiple Channels

Why does a business need it? 

With AEM Sites’ wide range of delivery options, you can maintain a consistent brand experience and deliver personalized content across varied channels. This way, you can boost customer engagement and improve ROI. 

How can businesses get it?

• Adobe Experience Manager Sites provides robust video management and delivery capabilities, which help stakeholders to create high-quality video content for their audience and deliver it. Besides, they get advanced video analytics that can assist them in understanding the way their audience interacts with video content.
• AEM Sites can also let businesses create content for their mobile devices and desktop and deliver it using a responsive design approach. With advanced content targeting and personalization powers, users can deliver their web visitors with personalized experiences. 
• Besides, AEM Sites support mobile delivery also, letting its users create mobile-optimized content and apps. By developing native apps, mobile web apps, or hybrid apps, AEM users can offer a seamless and expected experience across all mobile devices. 

5. A Scalable Platform That Will Grow with The Changing Needs

Why does a business need it? 

With AEM, you can handle your large-scale websites and their digital experience. AEM Sites are crafted in such a way that they may offer high scalability and handle a huge volume of traffic as well as the content.

How can businesses get it?

• You can deploy AEM Sites on varied servers and scale them horizontally to bear large traffic loads. 
• Besides, it uses multiple caching layers to diminish servers’ load and improve performance. These include file system caching, in-memory caching, and edge caching.
• Businesses can deploy AEM Sites on cloud infrastructure, like Microsoft Azure or Amazon Web Services (AWS), permitting them to scale dynamically and improve availability. 
• AEM operates in a distributed architecture in which there are two separate servers, one for content management and the other for content delivery. This way, the load on individual servers gets distributed, which improves system performance. 

6. Secure & Reliable Platform to Keep Digital Content & Assets Protected

Why does a business need it? 

Adobe Experience Manager Sites is a reliable and secure platform that arrives with varied essential features to keep your digital assets and content protected. Also, it will lead to reduced data breaches that will boost your customer trust. 

How can businesses get it?

• The AEM Sites supports multiple authorization and authentication mechanisms, including OAuth and single sign-on. Besides, it offers its users granular access controls so that only authorized users can access specific content and functionality. 
• To protect the sensitive data of the users, like their session data, credentials, and content, AEM Sites consider industry-standard encryption. Apart from that, it offers backup and disaster recovery mechanisms for maintaining data integrity and availability. 
• To let AEM Sites users distribute their content globally, this CMS uses a Content Delivery Network that enhances website performance. 
• The Adobe Experience Manager Sites holds strong content moderation and versioning features that ensure only the correct content version is showcased without getting impacted by unauthorized content alterations. 
• Also, AEM Sites undergo constant monitoring and testing that helps address and diminish security vulnerability and performance issues. 

7. Advanced Analytics Help Organizations Understand Website Content Performance

Why does a business need it? 

Organizations can use AEM Sites to get advanced analytics about their website content performance. Through this data, they can make better decisions to enhance customer experiences and increase sales.  

How can businesses get it?

• AEM provides real-time analytics that enables businesses to track their user behavior on the site, which puts forth the most used features, bounce rates, and much more. 
• By tracking their customers’ preferences, behavior, and past interactions, the site owners can personalize their site content and experiences to boost customer engagement and, thereby, ROI. 
• Through A/B testing, AEM Sites permit organizations to check which content version is performing best with users by testing content’s different versions. 
• With attribute modeling, organizations can optimize their marketing efforts to make the most out of these. They can check the analytics to know how different marketing channels are impacting customer behavior and conversions and ahead make things work efficiently. 
• The AEM Sites facilitates advanced segmentation that lets businesses separate their site users based on a wide range of criteria, like their preferences, behavior, and demographics. This way, they can deliver content and experiences aimed at specific user segments. 
• Besides, the AEM Sites offer users predictive analytics powers, which consider machine learning algorithms to predict user behavior and assist organizations in envisioning and planning prospective customer needs. 

8. Global Support & Community Allows Users to Create and Manage Sites For Better Customer Reach

Why does a business need it? 

A global enterprise-level content management system, AEM Sites arrives with support and community for its worldwide users. This way, they get assistance in staying updated with the latest trends and features, get online resources, have global customer support, and a lot more. This leads them to create and manage engaging websites that may reach more customers worldwide. 

How can businesses get it?

• AEM Sites arrives with multilingual support that lets the users create and manage their websites in various languages to let them reach wider audiences in varied regions. 
• Besides, the global support of AEM Sites backs the users with installation, configuration, community forms, knowledge base, troubleshooting issues, etc. 
• You can integrate 3rd-party services into AEM sites, like analytics tools, eCommerce solutions, etc. This lets users increase your website’s functionality and create a better, seamless customer experience. 
• AEM Sites holds worldwide events and training sessions to assist its users in knowing about its best practices and the latest features of the platform. Additionally, this will facilitate users to collaborate with worldwide users and boost knowledge sharing.

Key Takeaways 

While summarizing this write-up, we can say that AEM Sites is a robust enterprise-level CMS that offers a wide range of benefits to organizations and businesses. Additionally, it provides scalability, flexibility, complete analytics, security and reliability, and a lot more that lead to improved customer experiences and, thereby, productivity. 

At Emizentech, we’re committed to helping our clients achieve their digital experience goals. Whether you’re looking to implement AEM for the first time, optimize your existing AEM environment, migrate from another CMS, or want an AEM consulting service, we have the expertise and experience to help you succeed.

So, you can choose this CMS for your business to catch up with your objectives, improve your digital presence, and engage more customers.