A Guide To Optimizing Your Shopify eCommerce Store for Conversions

Let’s start with the basics and recoup a better understanding of conversion rate optimization (CRO). When website visitors are converted into customers, this is known as conversion, and a marketing metric that evaluates the percentage of users converted is the conversion rate. 

CRO is the process you choose to increase the percentage of your website or application visitors who take a desired action, such as signing up for a newsletter or making a purchase. An increased CRO means boosted revenue, which is an obvious win. 

An eCommerce platform plays a vital role in attaining increased conversions, and choosing the right platform is crucial. As you already run your eCommerce store on Shopify, let you know Shopify’s conversion rate beat the crowd by around 36%. 

Besides having a Shopify eCommerce store, if you still need to grab expected conversions, you must keep your eyes peeled for conversion rate optimization (CRO) techniques, best practices for optimizing your Shopify eCommerce store, and more. 

Let’s sail in!

Benefits of Conversion Rate Optimization – Why Optimize A Shopify eCommerce Store for Conversions

Conversion rate optimization is valuable and can benefit your business in numerous ways. Let’s unveil a few: 

Better Customer Understanding: While performing CRO, you need to perform deep market research that can assist you in understanding your target audience and the parameters that make them take the desired action. 

Lower Cost Per Acquisition (CPA): CRO can reduce your overall CPA, as you no longer need to invest in varied channels and tactics to drive increased conversions. 

Boosted Sales and Revenue: CRO leads to a higher conversion of website or app users, which helps generate more sales and elevate revenue. 

Catch Up With Competitive Edge: By following CRO techniques, your Shopify store and content will be optimized, making it stand out in the crowd and driving more expected outcomes. 

There is a list of endless benefits you can catch by optimizing your Shopify e-commerce store. 

Common Conversion Rate Optimization (CRO) Techniques

Consider the below techniques to optimize the conversion rate, which can result in an increased number of visitors who make purchases. 

1. A/B Testing 

While conducting A/B testing, you create two versions of a webpage (A and B) and show them to different segments of website traffic. Comparing the performance of each version, you can identify the most effective elements that drive conversion. 

2. Call-to-Action (CTA) Optimization

CTAs prompt visitors to take a desired action. You can optimize CTAs, making them clear and compelling by incorporating unique wording, aesthetic design, placement, and size to test what drives the most conversions. 

3. Landing Page Optimization

Landing pages are meant to bring visitors to your website and convert them into customers. You can optimize landing pages accordingly by tracking their desired outcomes and expectations, including relevant design, content, and calls to action. 

4. Personalization

Personalizing your website experience according to each user’s behavior, demographics, or preferences can improve conversion rates. To implement this, you can offer product recommendations, dynamic content, and targeted offers. 

5. Upselling and Cross-selling

You can boost the average order value by offering customers additional products and services and analyzing their initial purchases. Here, you can choose to upsell, which promotes higher-priced items, while cross-selling provides suggestions for complementary products. 

Implement these CRO techniques to enhance your Shopify store’s performance and drive more conversions. 

How To Optimize Your Shopify eCommerce Store – Best CRO Strategies To Follow

eCommerce store optimization is a constant give-and-take process that demands continuous learning about the target audience. Thus, you can try different ways to act and serve better. 

Let’s delve into the top conversion tips that can help you address certain edges of your website. When adopted meticulously and combined, you can achieve a complete CRO objective. 

1. Make Your Site Fast And Mobile-Responsive

Today, when most of the web traffic comes from smartphones and tablets, a responsive, mobile-friendly site is a must. 

Now, you will say Shopify themes hold the caliber to get optimized on any device with any type of display. But, you should know that there are more factors you need to consider to improve mobile visitors’ experience. 

Aim to make site navigation simple. Consider larger and easier-to-press buttons, and choose to show less text on every page, especially on small screens. 

Slow site load time can also be a hindrance because of bigger image file sizes and lots of media on eCommerce sites. Compress each image that can free up unessential data without impacting image resolution. 

Thus, you can improve your website’s speed and, thereby, conversion rate. 

2. Opt for Pop-Ups

When a web page is loaded, a box appears in front of it; it’s a pop-up. It offers relevant, prompt information to users, like available coupon codes. Pop-ups also confirm visitors’ actions, like signing up for a newsletter or ordering something. 

Pop-ups boost conversion rates by grabbing users’ attention. You can accumulate customer data in return for offering discounts or content. 

3. Showcase Social Proof

Sharing social proof can attract increased followers. It’s one of the robust tools for CRO that appears as a testament to an action that others have already taken. 

You can exhibit if your products have been highlighted in any renowned publications or mention them on your website. Positive reviews are another form of social proof that can help potential buyers make decisions. 

4. Use Heat Maps

One more popular CRO tactic is heat maps for ecommerce brands that need data on user behavior on specific web pages or products. 

You should highlight the engagement spots with warn shades and expose the inactive areas to cool ones. Also, ensure those areas exhibit conversion content, like a CTA. 

5. Send Abandoned Cart Emails

With the surge in active cart owners, adopting a tried and tested CRO strategy is essential to convert them. 

You can maximize the associated email addresses to create abandonment car email campaigns. Through emails, remind customers about the items left in their cart and, if applicable, offer free shipping codes or discounts that can push them to complete their purchase. 

Email subject lines will catch their sight first, so consider making it captivating yet relevant. 

6. Use Shopify Checkout

Checkout is the last step of purchasing in online stores, where conversions occur. Your job is to lead shoppers through a flawless conversion funnel, opting for easy CTAs and winning them over with understandable product descriptions. 

Target offers frictionless and seamless website design that doesn’t have the point of struggle to complete their purchase. 

7. Add A Hello Bar

Welcome bars that work a bit like pop-ups are not dismissed, regardless of whether users take action. These stay static on the web pages and can’t be dismissed even if you try. 

A hello bar magnetizes visitors’ attention and quickly gives them the desired information. As it appears at the top of the page, where chances are high for grabbing attention, it is considered the fastest way of communicating information that can boost your conversion rate. 

8. Make Search Bars Smart

You should feature a search bar on your homepage, guiding users directly to where they want to shop despite leaving them searching through the categories. It will surely work, favoring boosted conversion rates. 

9. Maximize Behavioral Analytics For Deeper Insights

Tracking and analyzing users’ interactions with your online store can give you deeper insights into their behavior. For example, you can learn what encourages them to click and buy. 

Leveraging users’ behavioral data, you can market your products online, create product stacks and promos, upsell to your target audience, and boost your average order. 

10. Provide Various Customer Support Channels

Generally, good customer service affects CROs, but the highlighting point here is to offer services for each channel, which is the chief user-brand interaction source.

11. Ensure Visitor’s Safety To Your Site

Besides affecting your financial parameters, data breaches, viruses, phishing, and stolen information can strike your brand and impact your CVR. 

That’s why remember to demonstrate your website’s trustworthiness for seasoned online shoppers and new customers. 

12. Choose the Right Conversion Rate Optimization Tool

Before optimizing your site’s conversion rate, you should find where your site lags. Here, CRO tools arrive as a savior that helps identify Wesbite’s functionality issues. You will catch up with the factors making visitors abandon their carts or bounce from your Shopify store. 

Hundreds of tools can evaluate your CRO, from data analysis and visitor behavior tracking to testing site load speed (we will discuss some later in this post).

13. Accumulate Data from Surveys

Through analysis and qualitative data collection, you can discover the “why” factor behind every issue and your site’s underperformance. Here, you gather open-ended feedback from users to determine areas of improvement. 

Custom surveys and on-site surveys are some common techniques used for quantitative data collection. You can choose ongoing surveys or frequent surveys throughout the year to gain a huge amount of qualitative insights. 

14. Work on Customer’s Post-Purchase Experience

Now you have converted your visitors into a customer, it’s applauding, but what if we can make them repeat customers also? Here comes the post-purchase experience, where you can choose welcome campaign emails, as this tactic holds a high chance of an open rate. 

Hoping to get reviews for the products they purchased is fine, but take your time asking for them, as too many follow-ups may cause them to hit the Unsubscribe button. 

Expert Tip*: 

Get insights on user behavior using scroll mapping and heat mapping tools. This will help you identify optimizing and testing opportunities. 

You can look into past experiments, chat transcripts, user research, and website or conversion analytics to accumulate valuable insights that can inform the future. 

Top 10 CRO Tools You Can Consider to Optimize Your Shopify Ecommerce Store 

We have listed some chief CRO tools that you can choose to gain new customers and boost your bottom line. 

• HubSpot – For lead capturing
• Google Analytics (GA4) – For tracking traffic patterns and sources
• BuzzSumo – For conducting research
• Kissmetrics – For measuring and tracking content performance
• HotJar – For mouse tracking and heat mapping
• Intercom – For accumulating feedback
• Optimizely – For A/B and multivariate tests

You can get free, robust, advanced, and beginner’s tools and improve your conversion rates. 

Case Studies and Examples

Real-time examples of companies that optimized their conversion rates through Shopify development services. 

1. Filtrous

Challenges: A laboratory syringe filter-selling company, Filtrous, expanded and made millions of dollars, but it faced an issue. It lacked flexibility and was hard to navigate with its eCommerce platform, BigCommerce, and demanded to offer an improved B2B buying experience. 

Solution: Migrating to Shopify helped it resolve its problems. As a B2B company on Shopify, Filtrous provides a self-serve platform to its wholesale buyers with easy order fulfillment, faster checkout, and automated back-office support. 

Result: Saved 10 hours per week for the customer service team and increased their organic CRV by 27%. 

2. Pullup & Dip

Challenge: The company tolerated varied problems with its last e-commerce platform, Shopware. Pullup & Dip, which specializes in providing top-quality training equipment, had issues with the platform’s complex usage, checkout process, and separate hosting, which also affected their CRV. 

Solution: The brand migrated to Shopify Plus and experienced significant modifications. 

Results: Its seamless integration caliber, improved usability, and modern design led to a 348% boost in CVR and a 48% surge in sales. 

You may be caught up with varied businesses that are attaining success with Shopify’s eCommerce store. 

How Can EmizenTech Help In Optimizing Your Shopify eCommerce Store To Increase CVR?

EmizenTech has years of experience in boosting the CVR of Shopify websites and apps by implementing conversion tactics, improving user experience, personalizing content, creating sales promotions, getting customer feedback, etc. 

Key Highlights of Hiring EmizenTech for CRO

• Certified Shopify developers
• Decade of experience
• Proven track record
• Competitive Pricing
• Faster time-to-market

Connect with a leading Shopify development company, like EmizenTech, to boost your conversion rate and increase your bottom line. 

Conclusion

Whether you are a business owner or marketer and looking to convert your website visitors to customers, you need to consider conversion rate optimization. 

The strategies and practices above will help your Shopify eCommerce website visitors act as they desire. Besides, consider implementing changes with time to make your content more engaging. 

Conversion optimization can be challenging and time-consuming, as it requires extensive experimentation and analysis to make your Shopify store or app more captivating for customers. 

You can hire a Shopify development company to boost your conversion rate by optimizing your ecommerce store. 

Frequently Asked Questions